Article marketing is a type of advertising by writing short articles related to the web sites' respective industry. Many professionals for have used article marketing almost as long as mass print has been available. Article marketing is the best way to send free, targeted traffic to your website or blog.

Articles can be written anywhere from 500 to 1000 words. Articles that are used for article marketing tend to be short, so they won't take you long to read or write. Once written, the article directories makes these articles freely available for distribution and publication in the marketplace. Articles with well written content have the potential of gaining the author business credibility within his or her market, as well as new clients. One of the best uses of articles is for search engine optimization.

Article marketing has several key benefits, that includes; establishing yourself as an industry expert, generating leads, increased site traffic and improving your search engine ranking. Article marketing is a very cost-effective method of marketing your website while boosting your search engine rankings in the process. Article submission also improves your back links and has many website optimization benefits. You will benefit from the residual effects of article submission well into the future. Submitting articles can drive targeted traffic to your affiliate landing pages and Adsense sites as well. But, it is not wise to restrict your article submission to the top few article directories.

Article Marketing is most effective when you combine the keywords people use to find your site, the pages that are most important to your site's conversions, and content that serves your prospects. The more thought that you give your to the content writing process the more your content will appeal to your target audience. Whatever your area of expertise, there are people out there who want to learn more, and publishers who are looking for free or cheap content.

Once you have written your article and are ready for submission, there are several ways to distribute it. You can manually submit your article to each article directory or you can use an article submission service. Some of the article submission services are free while others will charge for their service. It's extremely important that you follow each article directory or article submission ezine's article submission guidelines. You will enjoy the long lasting effects of article submission well into the future. But, do not just limit your submission to the top few article directories.

Article marketing is effective because it offers benefit to the webmaster that needs material and to the writer. Article marketing offers as good of results as pay-per-click and Search Engine Optimization in promoting your websites. Article marketing is one of the most profitable methods in use on the Internet that allows even beginning publishers play on the same level field with the big boys.