How To Use Soft Marketing Effectively


by Jason Pearson - Date: 2007-12-18 - Word Count: 660 Share This!

The changing needs of customers today require different marketingtechniques than what's been done before. Today, customers can be quite skeptical when it comes to falling forsales messages. 

 

The problem with such high percentage sales on a repeat basis is thatthe public won't see the point of getting excited.  As soon as that takes effect, there won't ever be a big enoughdeal to bring people in with enthusiasm.  

 

Soft marketing is a much better approach to make sales today.  A number of the big companies have beenfamiliar with this approach for some time due to their on-going marketinganalysis.   

 

Coca-Cola is one example of a company that is investing more and morein soft marketing techniques.  Thoughtheir name has been made famous through the popular, high-powered TV ads, todaytheir soft marketing methods have proved to be more effective.  The amazing thing about it is that it workswithout people even knowing that they're being advertised to.  

 

One way Coke has used this technique is through TV and movies.  During the show "American Idol", there arethree judges that play a great role in attracting the 35 million viewers.  Each judge has a tall Coke cup in front ofhim or her.  In essence, thesecharacters on the show are suggesting Coke to their viewers.  Though Coke pays a hefty amount for this,the rewards of product sales out-weigh the difference.  

 

Another way Coke uses soft marketing is through the sale of nostalgiaproducts.  The hobby of Cokecollectibles has proved itself to be successful.  Once one family member begins collecting, the whole family soonbecomes involved, which usually means that everyone begins to love Cokeproducts.  Also, anyone who enters thehome will see Coke advertisements. 

 

Such techniques have given Coca-Cola great advancement in the softdrink market.  It's become the icon forthe most popular soda. 

 

Take a look at the three top tips for using soft marketing:

 

Tip #1:  Provide a free reporton the topic of your product or service. Contact your local newspaper to see if they'll give you some freeeditorial space.  If your report is ofinterest to their subscribers, it's likely that they'll work with you.  For example, a realtor offers a report thatdescribes what you should and should not do when it comes to getting a homeready to sell.  Then, the realtorbecomes an expert in the mind of a consumer as well as some who genuinely wantsto help others be successful. 

 

Tip #2:  Make yourself known asan expert.  If you can establish trustand credibility it will prove to be successful in any business.  Consider writing and submitting articles orpress releases.  If writing isn't yourforte, you can hire someone at a very reasonable price.  Again, go to the writing service websites.  Another suggestion is to join a"Private Label Rights" content site. They offer articles that are already written that you can call yourown. 

 

If you have a Downtown business, consider your local newspaper.  Make every effort you can to establish arelationship with them.  Getting yourarticles printed for free is a bonus if you are able to do so, but you'll alsofind that buying the space is just as rewarding.

 

Tip#3:  Make associations withrelated, non-competing businesses.  Agood example of this took place when a dry cleaning business partnered withclothing stores in the area.  The storewould give away gift certificates to each customer who bought a garment.  The gift certificate could be redeemed atthe dry cleaners for a free first-time cleaning and pressing of the newlypurchased item. 

 

This led the customer to believe that the clothing store was paying forthe dry cleaning.  In reality, the drycleaning business was offering free services. This was good for both companies. In the mind of the customer, the store saved the day, and in the store'sperspective, the dry cleaner saved the day. Both partners gained in a wealth of new and repeat customers. 

 

Put any one of these soft marketing strategies into practice or taketime to think up your own.  Try out a brainstormingsession with other entrepreneurs. You'll be surprised to see what a little investment can do for you!

  

 

 

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Related Tags: marketing, how, to, use, effectively, soft

Jason Pearson is an online marketing expert who wants to share his secrets with the world.  To find out more...Click Here Now To Find Out More About Jason Pearson. Your Article Search Directory : Find in Articles

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