You Want to Sell as a Career, but What Do You Sell and Why?
Selling masters have numerous common traits. Not surprisingly, among those traits is 'passion'. Their passion is evident in most of what they choose to do. Usually, they are most passionate about what they are selling.
Masters never sell something that they don't believe in themselves. The reason should be self evident, because being passionate about something will create enthusiasm that will be visible to their prospects. We know that enthusiasm is contagious and can pleasantly motivate the buyer to take decisive and positive action.
When the salesperson fails to project enthusiasm you can most certainly be assured that your prospect will notice. If you are genuinely unhappy with the workplace that you are associated with, your prospect will pick up on this as well.
Your earning potential will often be a major consideration when choosing a product or service to represent, and while this is important, your overall level of success and your personal career satisfaction will most likely be determined by whether you are passionate about your offering or not.
Phony or manufactured enthusiasm won't serve you or your customers in the long run. Your ethics will come into question. Your self esteem may become damaged and your longevity in the career may suffer. Your overall happiness and job satisfaction will be affected as well.
To survive and prosper when selling, you will need a solid bank of satisfied clients that will be repeat buyers and excellent sources of referral business. Chances are that if you are not passionate about your products or services, your customers won't be either.
If you plan to sell as a career, sell something that you are passionate about.
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