Analyzing Consumer's Behavior and Awareness


by Jennifer Burns - Date: 2007-02-24 - Word Count: 372 Share This!

On average, participants rarely washed the product before consumption (6.3), not very often looked for organic products when they went shopping (3.2), and almost never talked to managers of a shop about the degree of pesticides used on the products (1.7). In general, respondents reported that they were reading the food sections of magazines and newspapers (5.3) and they paid particular attention at nutrition labels when shopping (5.8). There was no particular behavioral difference among rural and farm families. The only difference that is worthy of being pointed out is likeliness to shop for organic food; it was twice as high among rural participants (4.5) as compared with farm families (2.3). as such, there is lower concern among farm families.

The degree of pesticide awareness was higher then expected. As much as 85 percent of respondents correctly identified the function of pesticides, as they were used in the first place as a way to secure crops. However, only 32 percent of respondents understood the implications of pesticide usage on own health, as only 32 percent managed to identify the level at which pesticides used in growing crops became illegal. Interestingly, 37 percent of participants believed that products must be absolutely pesticide free to be legal under the current legislature. As much as 41 per cent falsely stated that the risks associated with the pesticide use are the greatest for consumers. In contrast with expectations, there was no difference in the level of awareness by audience type, even though one could have legitimately supposed that the level of awareness should be greater among farm families. Almost half of farm families failed to identify themselves as those at the greatest level of risk.

The level of concern expressed by participants is relatively high. The perceived threat from pesticide use for health and environment was evaluated at the rate of 6.0 on a 7.0 scale. Furthermore, participants reported some, but not a lot control over own exposure to pesticide us (4.0). Interestingly, a greater level of concerns was expressed by urban non-farm participants (6.5), whereas farm families expressed intermediate level of concerns (5.6). There was no differences in the perceived control over the level of own exposure to pesticide use among urban and farm participants.


Related Tags: awareness, concern, consumer, behavior, respondents

Jennifer Burns is a freelance academic writer at Custom-Writing.org, custom college essay service. Jennifer has completed a number of college critique papers including custom movie critique. She is now willing to share own writing skills and expertise with students.

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