Starting A Business From Ground Zero


by Parul Tyagi - Date: 2007-04-01 - Word Count: 454 Share This!

A business can often be referred to a tree. You plant the seed first, and then water it everyday for months or a year till it grows into a nice big tree with flowers blossoming in spring. Starting a business is quite similar, except that it needs a lot of planning initially. The favorite dream is starting a business and being successful. The dream that most college kids and young executives harbor is of becoming as big as or maybe even bigger than Bill Gates or Steve Jobs.

But this is where the dream ends because there is a lot of difference in dreaming about a business and actually building one from scratch. Moreover, there is also a difference between starting a business and making it successful in a highly competitive, technologically advanced global and American market. Numerous businesses have failed because people who started them, lacked vision and strong planning.

Before you start your business you need to get a clear understanding of why some businesses succeed while others fail. You have to understand what you will derive out of the business in tangible forms, like money to pay bills and to afford luxury, greater recognition and market share, financial security etc. Try to understand the profit and loss ratio, while also taking a close look at the probable hindrances which can affect your business. Also work towards identifying your worse case scenarios before you start, this shall work well in your favor, and half your battle is won.

Ideate on a business plan, something original but not too whacky. Planning is important. It provides you with an insight of the required capital, how much capital you have, what are the markets, what would be your sales plan, your USP, your niche, your strengths etc. The plan should also incorporate details on implementation, with a future perspective on the ever changing market. Make an investment breakup according to the space rent, salary for the team etc. Once you have cleared this hurdle then you are ready to roll. Being the most important stage, you need to exercise some caution.

As a business man there is a high probability that you might need a loan to buy machinery, office furniture or pay overheads. Hence you should have a clear target and objective. If you can achieve your target then you can use some of it to pay your debts and reserve the rest for re-investing in the business. This will ensure that your business keeps running and also that your debts are paid off. Business is full of stressful situations, besides debts. Always create a disaster management backup. This will help you when there is an emergency.

Success in business comes to those who plan smartly and play well!


Related Tags: internet marketing, business, entrepreneurialism, self employment

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