In today's competitive marketplace, customers have come to expect excellence in service and immediate provision of information. Personal contact at the customer's site has become of extreme importance, and the provision of immediate communication with head office has become essential for the modern sales representative. Mobile CRM solutions can provide this.

Your company must be perceived as being customer friendly, customer orientated and able to provide whatever your customer requires when your customer requires it. Customer service can create or lose sales. Create or lose profits. Orders can be won or lost through the time delay between an enquiry and a quotation; between an order and its execution. This requires an efficient communications system that far exceeds anything a sophisticated telephone system could provide.

A good Customer Relationship Management (CRM) system can provide this, and many provide the mobile CRM solutions required.

Customer service takes up a large slice of your company's budget, which is why the management of your mobile sales team should be regarded as a priority and the tools required for a professional job be provided.

There are many mobile CRM software systems available, but it is difficult to escape the fact that most companies use Microsoft applications in their business, from Microsoft Word and Outlook, to Access for their database management requirements. Microsoft Dynamics CRM 3.0 interfaces seamlessly with these applications to provide a peerless customer relationship management solution that is not only simple to integrate with your existing IT system, but provides the mobile CRM sales team management answer you are looking for.

Your sales team can use palm computers or laptops to provide quotations instantly on-site, together with product availability and delivery dates. No more need for endless phone calls or emails flying back and forth. Your field staff will have full PC access from mobile equipment using a system that supports most PDA, laptop and palm devices to give screen displays providing any information necessary for instant communication to the customer at his site. Modern mobile CRM systems even come with mobile printers and scanning devices can provide instant hard copy to the customer without the need to use HIS fax or HIS printer - and how important and impressive is that!

Nothing is more important to a company that a customer. Without customers companies would not exist. The way to provide customers with the best possible service is to ensure that they have instant answers to any question or query they have, whether from the person in the office, or the rep in the field.

Microsoft Dynamics CRM 3.0 will provide this capability: you look after your mobile sales team management, and mobile CRM will look after the information they require to respond efficiently and effectively to all customer needs.