Copywriting, SEOing Your Money's Worth


by RON ABAGNALE - Date: 2009-03-05 - Word Count: 236 Share This!

It's always tempting to get on the dotcom bandwagon once in a while. But unlike in the real world, where you're only up against a selected few... on the Internet front, you're against volumes upon volumes of competitors. Next thing you know you're up against a online retailer in West Bengal. And yes, they speak English, and excellent at it too, thank you very much.

The point is, it's far too risky just getting lost in the commerce activity in the Web, just like a Mardi Gras parade in Rio. You paid a great amount of money for your web hosting, and to see that all go to waste just because you couldn't zero in on your market is an awful shame.

Thankfully, you have your friends to turn to. And a dotcom businesses' best friend-whether it be a bulldog or a chihuahua--is his search engine marketing (SEM) tool. Primarily, you would rely on him for a good keyword check on your competitors.

Be it old school SEO or costly but mileage generous pay per click advertising, if you know the keywords to use in your copy, you get the market share you always hoped for. If you think you can rely on yourself to draw subscribers to your online web hosting joint in laid-back Tuscany, best of luck to you. Point is, if you have the means for it, make it worth your investment.


Related Tags: affiliate marketing, keyword research tool, seo techniques, pay-per-click advertsing, keywords around the world, domain tracking

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