10 Reasons Why Analytics Software is a Must in Your Marketing Campaign
In creating a business plan and marketing strategy for a website most professionals make use of Web Analytics.
Use of the software helps businesses big and small find out:
1. How many people visit the website. It even tells you what kind of people and from where they came.
2. You will be able to find the exact "clickstream" of every visitor.
3. Analytics will tell you which key words they used to find you and which search engine they used.
4. Analytics can map how many times a visitor returned to the site and which pages were viewed by them. The software maps website usage to the last degree.
5. You can determine whether the surfer came directly through a search engine or from links or secondary sources in the World Wide Web.
6. Analytic software will tell you what percentage of visitors is serious and how many are stray visitors.
7. You will be able to get a statistical analysis on how many visitors are there per day and which sites are generating most of your traffic.
8. The software will give you a conversion ratio by source as well as page.
9. You will be able to clearly determine the way your site functions. Which pages are successes and which ones failures. What sells and what does not.
10. Analytics will help you formulate and put into action a sales plan. This will ensure that the sales plan will produce good results as it is based on facts and not fantasies.
Popular analytics programs in use today are by WebTrends, ClickTracks, Omniture, and Google. While some are free others cost a website or company money. What the analytics software does is "market survey" for cyber space. It produces data on a website's traffic patterns, visitor profile, bounce rates, search engine and site URLs, and other user trends.
The data is then analyzed by statistical experts who will then profile what is happening to the website and where things are right and where they are wrong and need correction. According to one of the gurus of web analytics Eric Peterson, "It is important to define business objectives and consider key performance indicators with regard to set goals."
Analytics must be used with regularity weekly or monthly to map progress and use the analysis to improve your website and business goals. The key is not to worry about others and focus on your own website. Study its progress and fine tune problems and you will find that you are on the sure-fire path to success.
Related Tags: software, computer software, tax software, free software
Aaron Brooks is a freelance writer for http://www.1888seoservices.com/, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for Submit Free Press Release http://www.1888pressrelease.com
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