Prospecting for Insurance Leads: Stop Wasting Your Time


by Amin Pradeep - Date: 2006-12-28 - Word Count: 417 Share This!

It seems that if ever there had to be a single part of the sales process that was to be singled out and blamed for much of the perception that insurance selling and sales in general is distasteful then that part of the sales process would have to be prospecting. Whether it is door to door knocking or cold calling; prospecting is distasteful to almost all parties involved. The insurance agent or salesman that is doing the prospecting gets disappointed and discouraged quite easily (no matter how hearty and stout of character and persistence the agent is) and the person on the receiving end of the cold call or uninvited front door knock is at best suspicious and at worst downright hostile.

Many people who are attracted to the field of sales state that one of the primary reasons that they love sales is because they enjoy helping people. Almost all sales people would agree that it certainly feels better to be seen as helping a client or potential client rather than selling or forcing a viewpoint upon them unwillingly. Yet prospecting is by far the single most forceful and pushy mechanism in the sales process - as prospecting is traditionally done that is.

In selling insurance or financial services or any other type of service or good your success is largely determined by your pipeline of new potential clients/customers. There are many ways to fill this pipeline: offline marketing, online marketing, referrals, and buying insurance leads are the most common.

However, if you are deeply involved in the prospecting portion of your insurance sales process then you are wasting one of your most valuable assets: time! Doing your own prospecting may work out just fine but in most cases if you are any type of even average or sub-par salesman or saleswoman then your time is best spent doing the actual selling. It is rare that a top producer is also a top prospector and if that is the case then it is almost impossible for that top producer's time to be worth more prospecting than actually meeting with clients and potential clients and selling.

The reason that this is the case is that most top producers outsource their prospecting. They rely on a proven prospecting system to continually replenish their pipeline. This system may be a referral script and it may be buying insurance leads. For most agents that do not have a substantial amount of clients on the books then buying insurance leads is definitely the way to go.


Related Tags: insurance leads, online insurance leads, insurance lead generation, buy insurance leads

Try out some of these various insurance lead generating techniques and see how it can bolster your insurance production and increase your commissions. Compare different insurance lead generation techniques and even take advantage of specials from marketing companies for free insurance leads at http://www.InsuranceLeadsReview.com

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