Factors to Consider When Budgeting for AdWords PPC Ads
- Date: 2007-05-08 - Word Count: 443
Share This!
Getting into a pay per click (PPC) advertising campaign with AdWords can be a little intimidating at first because of the formulas involved. Not only must you determine the most effective keywords, but you must carefully evaluate your maximum bid and creatively develop your ad to ensure the level of interest you're looking for
Factor #1: How AdWords Works
Unlike some other PPC marketing companies, Google AdWords uses a number of factors to determine where your ad is placed. Initially, your ad placement will depend on your bid amount for the keyword. After your ad is placed, though, Google makes use of a relevance formula, also referred to as 'quality score'. This means that the more popular your ad is, the higher it will be placed. So even if you are bidding more than your closest competitor, their ad could be shown above yours as Google's relevance system has given their ad a higher quality score. A good online marketing agency will test different ad copy options in order to improve your quality score and help you lower your cost per click and improve your return on investment.
Factor #2: The Keywords You Choose
One of the most important factors in PPC marketing with AdWords are the keywords you choose. Some keywords are more competitive than others, and therefore, high initial ad placement will cost you considerably more. As you make your maximum bid, you have to consider how much you are prepared to pay each time someone is directed to you online. As a result, the ad words selected should be carefully considered because a word or phrase that directs the wrong kind of traffic to your site can be costly.
Factor #3: Your Maximum Daily Budget
One of the benefits of pay per click advertising methods like AdWords & Yahoo search marketing is that your costs are completely controlled. It is easy to set a maximum daily budget. In doing so, you must not only decide how much money you are willing to pay for each click, but also how many clicks you can afford each day. The number of clicks you receive, obviously, will depend on the placement and quality of your ad.
Proper planning is the only way to keep your marketing budget under control. A good digital marketing agency can help you determine what kind of budget you will need for the results you are seeking. From the bidding process for the most advantageous placement of your ad, to the selection of your keywords, to the design of the actual ad, a good agency should be there to help you make the right decisions.
Produced by FirstClick Search. Find out more about our Search Marketing Agency.
Factor #1: How AdWords Works
Unlike some other PPC marketing companies, Google AdWords uses a number of factors to determine where your ad is placed. Initially, your ad placement will depend on your bid amount for the keyword. After your ad is placed, though, Google makes use of a relevance formula, also referred to as 'quality score'. This means that the more popular your ad is, the higher it will be placed. So even if you are bidding more than your closest competitor, their ad could be shown above yours as Google's relevance system has given their ad a higher quality score. A good online marketing agency will test different ad copy options in order to improve your quality score and help you lower your cost per click and improve your return on investment.
Factor #2: The Keywords You Choose
One of the most important factors in PPC marketing with AdWords are the keywords you choose. Some keywords are more competitive than others, and therefore, high initial ad placement will cost you considerably more. As you make your maximum bid, you have to consider how much you are prepared to pay each time someone is directed to you online. As a result, the ad words selected should be carefully considered because a word or phrase that directs the wrong kind of traffic to your site can be costly.
Factor #3: Your Maximum Daily Budget
One of the benefits of pay per click advertising methods like AdWords & Yahoo search marketing is that your costs are completely controlled. It is easy to set a maximum daily budget. In doing so, you must not only decide how much money you are willing to pay for each click, but also how many clicks you can afford each day. The number of clicks you receive, obviously, will depend on the placement and quality of your ad.
Proper planning is the only way to keep your marketing budget under control. A good digital marketing agency can help you determine what kind of budget you will need for the results you are seeking. From the bidding process for the most advantageous placement of your ad, to the selection of your keywords, to the design of the actual ad, a good agency should be there to help you make the right decisions.
Produced by FirstClick Search. Find out more about our Search Marketing Agency.
Related Tags: sem, ppc, search engine marketing, firstclick search
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Internet Marketing Articles - SEO Articles - How Do You Create the Perfect Title?
You've got a highly-researched niche, and you've written the perfect SEO article to showcase it. Th - Web Traffic Articles - How to Drive Quality Traffic to Your Website
Today, we'll concentrate on effective tricks of driving quality traffic to your web site. If you are - Search Engines Articles - The Opinion Of Web Sites That Sell About Search Engines
It is a known fact the Google is the largest of all the search engines. You do have to wonder though - Search Engines Articles - Improve Seo
With this kind of feedback you can fine tune your SEO marketing strategies and use social media opti - Search Engines Articles - Search Engine Promotion using SEO Software
Search engine optimization is the process of tweaking a website to appear in the top listing of any - Search Engines Articles - What is the main requirement to optimize the website
Search Engines Optimization so many websites are indexed regularly, but still fail to appear in top - Internet Articles - Pay Per Click Management Guide_ AdWords Management
Pay per click management is a vast technique to boost targeted traffic to your website. Google adwor - Search Engines Articles - SEO New York -An Efficient Way to Promote Website
There are different ways to promote anything be it a product service or goods through advertisements - Real Estate Articles - Should You Buy or Rent a Home
The rent a home vs buy a home debate has gone on for years but what is the best thing to do? Should - Search Engines Articles - Search Engine Marketing New York - An Effective Internet Marketing Tool
Search engine marketing New York is the most influential technique to combat the rising competition
Most viewed articles in this category:
- Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo - Are You Getting Nuked By Google Lately?
Since the last Google update, there have been many instances and examples of the Google Nuke Bot! Th - The Google Bar and its Jadoo
Here is a simple but very effective to get your Optimized web pages (or any web page you choose) lis - yahoo publish network or google adsense
As a new pay per click campaign, Yahoo has a much smaller advertising base than Google. In many cate - How Google Indexes Content From Your Web Directory
In a fluke, I was able to notice something about the way Google indexes content from web directories - Unique Content Is Your Key To Success!
As you search around this article site looking for articles to add to your website, consider this: t - Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that th - Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top quality search results for other countries? - Is Google having a tough time with their website limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thr - Google - A Bit of History
The first question most people have is, “What the heck is a “Google?” It is a play
