A blog is a diary you have on the World Wide Web, the Internet. The word blog is short for Web log - it is just the two words pushed together. There are no doubt that blog are the "it" thing today in the online world, and it`s used for both personal and business purposes. Blogposting,the online diary, has spread across the internet like wild fire, and is one of the fastest growing trends and many Internets "gurus" think, that it is a "must" to do blogging. With the hunger for new advertising platform, which is both innovative and cost effective, blogs seems like the next location for the big bucks of advertisers.

There are many advantages of running a blog, on top of your business web site. A Blog can be a very useful tool to boost your business and to keep your customers updated on the products and info`s you have. Customers come back to visit your blog if you make sure to post frequently and be sure to top post good content in your articles and breaking news. You can have your own blog up running in minutes from several sites, that provide this service. With a blog you do not need to worry about HTML (hypertext markup language) and in most cases it is free, as well.

You might ask yourself why I would want to create a blog, if I run a website? Because it`s a great way to make money. A blog provides a quick, often free way to publish you content on the web and an easy way to link to your website for more traffic. So if you want a powerful business make sure to link your blog to your website and the other way around. It will increase more traffic and this is important for any webmaster, who wants to make money, because it all converts to more traffic and more traffic means more people purchasing your product.

When you own a blog, which has genuine exchange of ideas,it can evolve onto a good platform to network and grow you business. It is easier to impress potential customers with a strong and valid point of view rather than a price quote. Having a blog can fetch you a lot of web traffic without any effort at all. Search engines tend to rank sites with content favourably.
Since a blog posts fresh content to the site on daily basis,the information, at such a place, is kept fresh and current is making it a preferred destination for visitors. The web is about information - current and meaningful ones, so as the information in the blog gets updated with rich information so does the ranking on the search engines increase.

Like in traditional sea, your blogging should be around a central theme or keyword. Too many themes may dilute the consistency of your content and score you down the lane and SEO. Sticking to a central theme will help you to enrich the content of your pages and get favouring scoring in the search engine ranking algorithms. Blogging is being used by many sites as a way to passively draw targeted traffic and search engine rankings. Installing one can help you draw web traffic and get noticed quickly by the search engines.

Let me explain that in a little more detail. For most search engines there are two major factors in how well you rank. First is the content of your site and second are the links to your site. Meaning the more keyword focused content, and the more links you have the higher you will rank in the search engines.

We all know it does not pay to be listed number one million out of five million for a keyword. So everyone is competing for the top ten spots. Well, the quickest and easiest way to rank above the others is to add tons of keywords and helpful content to your site. The more value you add to the Internet the more value you will get out of it. So you can help yourself by helping others and providing knowledge, for free, in the form of content. A blog creates a very easy way to publish this content, because it will publish you content to the web, as soon as you are done typing, and best of all there are no HTML skills required, and you can immediately publish the content for people to read.

I will tell you about another very important detail. It is not enough to publish your posts. You must remember to ping your blog. Blog and ping have become the talk of the SEO forums lately. These techniques together can be powerful at getting any website, no matter how small or large but indexed almost immediately, by the major search engines, and for free. If you are a webmaster then you know how frustrating it can be to be able to get your site listed and indexed in the major search engines, in reasonable amount of time.

You spend hours creating your site, adding content, checking keyword and then take the time to hand submit your site to all the major search engines like Yahoo, Google, AOL, MSN and then wait, and wait for the spiders to come index your web pages. If you are lucky they may come by this week, this month, or even this year but you want to be listed as fast as possible. Now there are some ways you can get the spiders to visit you site sooner, within 48 hours, without spending a dime.

By blogging and pinging, as a strategy, it can be a major tool to getting any of your sites listed quickly on the search engines. With a proper research you could very well be on you way to getting your site indexed and listed fast, within hours.