Using Search to win customers
Site search - a powerful sales tool
When users search for a product or other item on your website, they want quick and relevant results and need instant gratification in order to return. So try to improve your search usability feature by using a consumer-oriented strategy.
Improve the quality of your website.
Find out as much as possible about your targeted clients and learn to recognize their needs and simplify the way in which they can achieve their goals.
Keep in mind that simple is better.
The best position to place the search box is on the top right of the page. Avoid inserting other text input boxes for other functions in nearby areas. On home pages, search should be a type-in field and not a link, and should be wide enough to contain the typical inquiry.
Label the button "Search".
Label the button "Search" since users are accustomed to this term, and usually won't spend time in reading other instructions or awkward labels. Make sure the "Enter" key is working as well. For complex websites you could also place a text link for advanced search, but preferably not from the home page.
Place the search button on the first page.
It is mandatory to place the search button on the first page, but keep in mind that customers might wander a little on your site and might need that option later. So keep your search button available on every single page. It is better to search the whole site by default. Make the search forms and results pages fit into the overall design of the web site: they should use the same colors, fonts, etc.
Site search usability
To improve the search usability on your website, pay attention to the following attributes:
* Accuracy and relevance.
Always show the most relevant results at the top of the search list. Place results that match all keywords before results that match single keywords. If results are from different categories found on your website, offer product links and product images. Provide a sufficiently descriptive title. The customer needs appropriate written and visual information to decide if he wants to buy a product.
* Synonyms and related terms.
If no matches were found for the original query, show results for identical or related terms, whenever possible. Most users aren't willing or able to refine their query.
* Misspelled search items.
This is one of the main reasons why the search feature returns no results. Provide useful matches and show the misspelled search term alongside the correct spelling. Allow plurals, common abbreviations and hyphenations.
* Sort and filter results based on mixed specifications.
Clients want to find specific products on your website. They are interested in price, brand, color, size, etc. Offer them the possibility to sort the list based on one or more attributes.
* Generate statistics for the most frequently searched keywords.
Find out the most frequent keywords that appear in search options, and focus your selling strategy on those products that are the most popular among users. Also, keep track of the pages where your users resort to search most often, to analyse if the content may not be clear enough.
This article was written by Adriana Iordan, a Web Marketing Specialist at Avangate B.V. She has in depth knowledge of internet marketing services and website analysis applied to the software industry and e-commerce development.
Read more shareware articles and learn how to sell software online
This article may be reproduced in a website, e-zine, CD-ROM, book, magazine, etc. so long as the above information is included in full, including the link back to this website.Your Article Search Directory : Find in Articles
Recent articles in this category:
- Web Development Projects - Developers Tools Tips
Open source usually refers to software that is released with source code under a license that ensur - A Guide to Cnc Kits
Building a CNC machine means that you would require a lot of tools, parts or different components. - Xlphoto Printing, the Best Choice for Banner Printing and Poster Printing
Suppose, you have visited a tourist spot or a hill station; over there, you have witnessed some of - Reliable Software Programming
Software reliability is an important facet of software quality. It is defined as "the probability - Designing an Ecommerce Site
In a recent article I talked about Google AdSense placement based on eye-tracking research. Howeve - Asp.net Development Benefits
Rightway solution has been keenly looking out for. Microsoft ASP.NET is a free technology that allo - Choosing Offshore Software Development Company
To turn into successful and gain the full benefits of software outsourcing, you require preferring - E-commerce and Web Portal Development in Vietnam
VIETNAM, owing to its superior intellectual capital has emerged as the ultimate destination for - Types of Softwares
Computer software is a general term used to describe a collection of computer programs, procedur - Offshore it Out Sourcing Consultancy in Vietnam
Vendors who provide Off shore IT Outsourcing Consultancy services are referred to as outsourcing
Most viewed articles in this category:
- Oracle Applications (Oracle E-Business Suite) Customizations: What is it?
Oracle recommends every company that installs Oracle Applications to avoid any customization, but I - Offshore Outsourcing: An All Win Premise
The awareness that outsourcing can boost productivity sans forfeit of class has impelled MNC’s - Oracle E-Business Suite vs. Microsoft Dynamics AX - Axapta: LATAM and Brazil
In this small article we will only concentrate on Microsoft Dynamics Axapta (and will not consider M - SAP Business One vs. Microsoft Dynamics GP - highlights for consultant
In this small article we will not make side-by-side technical specs comparison. We would rathe - Microsoft Great Plains - licensing and product versions
Current Microsoft Business Solutions Great Plains has more that 10 years of history. Former Gr - OCR Software - Optical Character Recognition or Optical Crud Recognition?
Optical Character Recognition (OCR) refers to a software technology and processes that involve the t - Microsoft Dynamics AX - Axapta - technical notes plus customization
Axapta or current name Microsoft Dynamics AX has one of the newest ERP design and architecture among - Microsoft Dynamics AX-GP-NAV-CRM: trends and international recommendations
Microsoft Great Plains/Microsoft Dynamics GP, Microsoft Navision (former Attain) Microsoft Dynamics - Microsoft Moves to Small Business Accounting/Retail Market - stakes and thoughts
In this small article we will be looking at the new opportunities for Microsoft Small Business Serve - Microsoft Axapta - Dynamics AX: Brazilian Portuguese version - consultant highlights
Axapta/Microsoft Dynamics AX short overview. Navision Axapta was designed by Navision Software