Daimlerchrysler Celebrates 50 Years in Brazil
- Date: 2006-11-29 - Word Count: 409
Share This!
For DaimlerChrysler do Brasil, this year means painting the town red. This is because 2006 is the 50th anniversary of the inauguration of its plant in São Bernardo do Campo city. The ceremony was attended by Dr. Dieter Zetsche, DaimlerChrysler's board of management chairman and Mercedes Car Group's head. Andreas Renschler, a member of the DaimlerChrysler Board of Management, was also there. Renschler is also liable for the automaker's Truck Group & Buses.
"Fifty years of operations in this country have contributed to DaimlerChrysler do Brasil becoming a truly Brazilian company which has grown along with the country. With our large experience here and based on 100 years of leadership in the automotive industry, the Mercedes-Benz brand can provide the consumers with premium products and technology. That's why we are the Brazilian market leader in luxury cars, trucks and buses," Zetsche said during the ceremony.
At present, Mercedes-Benz yields 36 percent market share with C-, E- and S-Class. As a fact, Zetsche divulged that 5 out of 10 trucks in Brazil use the automaker's star and flaunt their Mercedes-Benz performance parts.
"The plant of São Bernardo has played a strategic role in the DaimlerChrysler Truck Group. In recent years, its rational and lean production system was even considered a reference to all plants of the Group worldwide. In the last 50 years we have produced almost 1,600,000 commercial vehicles here in Brazil," added Renschler.
São Bernardo do Campo plant began its production on September 28, 1956 with only 862 employees. Four years after, workers of the plant had surpassed 5,600. Nowadays, the unit employs about 11,500 workers. Said plant is now concentrating on the production of L 312 truck, better known as the Torpedo.
The history of Mercedes-Benz in Brazil epitomizes the pioneering spirit of the automaker. The majority of the Mercedes-Benz parts for trucks and buses incorporate the use of diesel engines. At that time, 2 percent of the trucks available were powered by diesel fuel. In the year 1956, the automaker launched and consolidated the use of diesel fuel for transportation. In 1998, Mercedes-Benz launched the first electronically-controlled diesel engine produced in Brazil. This feature is now made available in the current line-up of the automaker.
The automaker is also responsible for other auto industry innovations like the natural gas-powered engines, ABS and ASR brakes, disk brakes for trucks, Turbo Brake system, Top Brake system, and other key aspects in the auto industry milestones. These contributed features significantly prompted the success of the automaker.
"Fifty years of operations in this country have contributed to DaimlerChrysler do Brasil becoming a truly Brazilian company which has grown along with the country. With our large experience here and based on 100 years of leadership in the automotive industry, the Mercedes-Benz brand can provide the consumers with premium products and technology. That's why we are the Brazilian market leader in luxury cars, trucks and buses," Zetsche said during the ceremony.
At present, Mercedes-Benz yields 36 percent market share with C-, E- and S-Class. As a fact, Zetsche divulged that 5 out of 10 trucks in Brazil use the automaker's star and flaunt their Mercedes-Benz performance parts.
"The plant of São Bernardo has played a strategic role in the DaimlerChrysler Truck Group. In recent years, its rational and lean production system was even considered a reference to all plants of the Group worldwide. In the last 50 years we have produced almost 1,600,000 commercial vehicles here in Brazil," added Renschler.
São Bernardo do Campo plant began its production on September 28, 1956 with only 862 employees. Four years after, workers of the plant had surpassed 5,600. Nowadays, the unit employs about 11,500 workers. Said plant is now concentrating on the production of L 312 truck, better known as the Torpedo.
The history of Mercedes-Benz in Brazil epitomizes the pioneering spirit of the automaker. The majority of the Mercedes-Benz parts for trucks and buses incorporate the use of diesel engines. At that time, 2 percent of the trucks available were powered by diesel fuel. In the year 1956, the automaker launched and consolidated the use of diesel fuel for transportation. In 1998, Mercedes-Benz launched the first electronically-controlled diesel engine produced in Brazil. This feature is now made available in the current line-up of the automaker.
The automaker is also responsible for other auto industry innovations like the natural gas-powered engines, ABS and ASR brakes, disk brakes for trucks, Turbo Brake system, Top Brake system, and other key aspects in the auto industry milestones. These contributed features significantly prompted the success of the automaker.
Related Tags: auto parts, mercedes-benz performance parts, mercedes-benz car parts, mercedes-benz parts, mercedes-benz cars parts
Jennifer Dylan is a 35-year-old gal who hails from San Francisco. She has a habit of updating herself on new car trends and models. She spends most of her time reading up on cars and hopes to test drive them. She works for one of the topnotch car parts dealer in the U.S.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Improve the Value of Your Truck With a Truck Bed Cover
If you are a truck owner and are looking for a way to increase the value and also protect your inves - An Overview of Emergency Road Services
Anyone that owns a vehicle definitely understands that there are truly countless facets of driving a - Buying From Car and Truck Auctions in Canada
Buying a vehicle from an auction can be a good way to pick up a bargain as long as you know what you - 2011 Green Car Of The Year- Who's In It To Win It!
The Green Car of the Year award is a program designed by Green Car Jouranl to recognize and honor ve - Honda's 2010 Odyssey is Efficient, Practical and Convenient
If you are looking for a minivan that has a seating capacity of up to eight persons and handles almo - Greener Trucks For Delivery Work
Green' is a word you'll hear a lot when it comes to transportation, from bicycles to buses - but you - The Courier and Haute Couture
Some jobs just ooze opportunity to flaunt yourself and show off your latest togs but sadly that's ra - All-New 2011 Toyota Camry
The Toyota Camry has been a continuous leader for years in the family midsize sedan class by being a - The Various Benefits Of Summer Tires
As you probably know , different tires are optimized for different conditions. Not only that, someth - A Couple of Tips on Buying a Used Cars in Toronto
If your old car has finally kicked the bucket and you need to get yourself a new mode of transport t
Most viewed articles in this category:
- How to Remove Window Tint
Applying tinting film to car or household windows may be fun, but removing it can be tricky if yo - Transporting Your Car
If you are relocating to another state or another country for employment or family reasons, you may - Choosing The Right Sticker For The Motorcycle Helmet
When people decide to buy a motorcycle, the dealer will usually throw in a helmet. This is because s - Suzuki's 2007 Xl7, “wave†Grand Vitara Debuts at the 2007 Scias
In the news: American Suzuki Motor Corporation has presented its array of cars and SUVs at the 2007 - Nissan Skyline GTR: A Racer That Is Affordable
If you've ever eyed a Porsche 911 or a Ferrari Testarossa, but thought the price was too steep, the - How To Buy Cheap Cars
There are a number of seized car auctions held in various places every month or at least quarterly. - Federal Agencies Expands Hybrid Fleet
Three federal agencies in Kansas recently added hybrid vehicles to their fleet. The hybrid vehicles - New Cars, New Gadgets Presented at the 2007 Naias
The 2007 North American International Auto Show has become an event of glamour, fashion and technolo - Aura Green Line Added to 3 Federal Fleets in Kansas
Three Kansas City area federal agencies added Monday the new 2007 Saturn Aura Green Line hybrid vehi - Top Vehicles by Autoweek Editors Honored at 2007 Naias
Everybody has favorites. Bill may like Ford cars. Susan may be attracted much by the power of pi
