Performance Branding: the Mazda Way
For recent years one of the most interesting trends so far in the auto industry has been the spread of performance branding wherein manufacturers offer sports oriented versions of some or all of their product lines.
This new marketing concept has become one of the most appealing aspects of modern automobile promotion which can take many forms and cover a wide array of price levels. At the top of the market are vehicles like the Mercedes-Benz AMG range, which includes everything from the small C-Class to variants on the SL sports model and even up to the full-size SUV ranges.
To match Mercedes AMG range, BMW has launched its M-cars which are performance upgrades of models like the 3-Series and 5-Series. Volkswagen not be lag behind has also launched its Audi with an "S" prefix to denote a model that offer something special under the hood and in the suspension department.
The North American manufacturers haven't been sleeping around either as a matter of fact Cadillac has its "V" models while Chrysler-Dodge has created SRT versions of every products that it has starting from small sedans to its pickup trucks.
Ford's claim to fame for the past years was its SVT or special vehicle team products unfortunately it has taken a low profile lately. But that doesn't mean that Ford has nothing to offer---at the lower price points, the Saturn's Red Line range offers some attractive opportunities for buyers who want something special.
Japanese nameplates not active on performance branding
It is quite noticeable that Japanese nameplate products have not been very active in joining the performance branding trend but that doesn't mean that they are completely abandoning the concept. As a matter of fact, Mazda the producer of top-of-the-line Mazda header has its Mazdaspeed upgrades which is obviously have a lot to do with performance enhancement. In a way this is Mazda's way of showing how performance branding can boost the appeal of a range of vehicles.
Mazda have done Mazdaspeed versions of four of its models namely the rotary-engined RX-8 sports coupe, the MX-5 sports roadster, the Mazda3 hatchback, and the Mazda6 four-door sports sedan. Mazda differs from most of its performance version rivals by offering added upgrades individually rather than as part of a full package like Mercedes AMG or BMW M-cars. This means that Mazda customers can upgrade their vehicles without necessarily having to spend a fortune by simple buying performance kits which cost less and yet significantly improves the performance of the car.
The Hiroshima-base automaker also seems to combine the Mazdaspeed program together with the idea of providing performance upgrades for all kinds of buyers. And who knows perhaps other automakers will be impressed enough and offer their own variations of the Mazdaspeed theme.
The Mazdaspeed program is comprised of various elements of which some are more or less for vehicle cosmetics like for instance the alloy wheels, carbon wheel center caps, and the carbon fiber appliqué panels for the C-pillars on some models. Mazdaspeed strated as a racing division and grown into a division aimed at offering something to exciting to grab the attention of street enthusiasts.
Related Tags: header, mazda parts, mazda auto parts, mazda header, header mazda, mazda accessory, mazde accessories
Kraig Johanssen is a native of Connecticut and holds a degree in Software Engineering. He now works at a software development firm in Alabama. His love for writing and great interest on cars makes him a proficient contributing author to various automotive magazines.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Improve the Value of Your Truck With a Truck Bed Cover
If you are a truck owner and are looking for a way to increase the value and also protect your inves - An Overview of Emergency Road Services
Anyone that owns a vehicle definitely understands that there are truly countless facets of driving a - Buying From Car and Truck Auctions in Canada
Buying a vehicle from an auction can be a good way to pick up a bargain as long as you know what you - 2011 Green Car Of The Year- Who's In It To Win It!
The Green Car of the Year award is a program designed by Green Car Jouranl to recognize and honor ve - Honda's 2010 Odyssey is Efficient, Practical and Convenient
If you are looking for a minivan that has a seating capacity of up to eight persons and handles almo - Greener Trucks For Delivery Work
Green' is a word you'll hear a lot when it comes to transportation, from bicycles to buses - but you - The Courier and Haute Couture
Some jobs just ooze opportunity to flaunt yourself and show off your latest togs but sadly that's ra - All-New 2011 Toyota Camry
The Toyota Camry has been a continuous leader for years in the family midsize sedan class by being a - The Various Benefits Of Summer Tires
As you probably know , different tires are optimized for different conditions. Not only that, someth - A Couple of Tips on Buying a Used Cars in Toronto
If your old car has finally kicked the bucket and you need to get yourself a new mode of transport t
Most viewed articles in this category:
- How to Remove Window Tint
Applying tinting film to car or household windows may be fun, but removing it can be tricky if yo - Transporting Your Car
If you are relocating to another state or another country for employment or family reasons, you may - Choosing The Right Sticker For The Motorcycle Helmet
When people decide to buy a motorcycle, the dealer will usually throw in a helmet. This is because s - Suzuki's 2007 Xl7, “wave” Grand Vitara Debuts at the 2007 Scias
In the news: American Suzuki Motor Corporation has presented its array of cars and SUVs at the 2007 - Nissan Skyline GTR: A Racer That Is Affordable
If you've ever eyed a Porsche 911 or a Ferrari Testarossa, but thought the price was too steep, the - How To Buy Cheap Cars
There are a number of seized car auctions held in various places every month or at least quarterly. - Federal Agencies Expands Hybrid Fleet
Three federal agencies in Kansas recently added hybrid vehicles to their fleet. The hybrid vehicles - New Cars, New Gadgets Presented at the 2007 Naias
The 2007 North American International Auto Show has become an event of glamour, fashion and technolo - Aura Green Line Added to 3 Federal Fleets in Kansas
Three Kansas City area federal agencies added Monday the new 2007 Saturn Aura Green Line hybrid vehi - Top Vehicles by Autoweek Editors Honored at 2007 Naias
Everybody has favorites. Bill may like Ford cars. Susan may be attracted much by the power of pi