Viral Marketing - The Exponential Growth Method
On the internet this remains as one of the most powerful strategies you can implement into your marketing campaign. One classic example of viral marketing is with Hotmail. Back in the earlier days when the competition wasn't as strong, having a free e-mail service was pretty attractive. What Hotmail ended up doing was offer a free e-mail service, but with a catch. At the end of every person's message was an advertisement attached that offered (you guessed it) a free e-mail account at Hotmail. This literally created exponential growth for the company and what was just a few thousand users boomed into millions in no time.
Yet this is much harder to accomplish in today's internet world since things aren't exactly as wild west as back in the old days anymore. Does this strategy still work?
In a nutshell, yes it does.
However, it's going to be harder since most of your competitors will know about this strategy and have probably adapted this tactic into their own marketing efforts. What you need to do in today's world is to offer something more unique. People aren't going to jump for joy anymore when you offer a free e-mail service. People actually expect it. Coming up with something unique doesn't always have to be hard. Take a good look at what other people are doing in their marketing and take note. Especially look at what your competitors are doing and think of ways that you can improve upon their campaign. Give their campaign an unique twist and make it your campaign.
Another part of the equation is providing whatever you are offering for free. It may be cliché, and you may even need to pre-sell people on what your free offer is. Yet it's worth it to keep the price nonexistent so you can reach more people.
The next part is to collect a list of the people who are interested in your free offer. Spamming is illegal, but if people do opt-in because of interest for your offer, then capitalize on it. By building a list, you are actually building a big number of prospects that you can sell on the backend, over and over again. It may not even have to your own product. Join an affiliate network and start selling to these guys with other people's stuff. Then take in some of that profit and don't look back.
Related Tags: traffic, viral marketing, butterfly, referral, funnel, mike filsame, exponential growth, msn hotmail
David Chan is an experienced internet marketer of over 7 years, and co-creator (along with Rick Vugts experience programmer and copywriter) of the CashAlchemist and Dominate Linking System.
To discover the missing formula for guru-like success please visit our site.Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s
- Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t
- Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea
- Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa
- A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c
- How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi
- Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ
- Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This
- Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they
- As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall
- John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte
- Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best
- MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do
- How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep
- All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling
- Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an
- Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p
- Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some
- Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t