Marketing Ideas for Your Handcrafted Jewelry
- Date: 2007-03-08 - Word Count: 395
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Ideas for Marketing your Handcrafted Jewelry does not require a large budget but some of that creativity you have used in your designs. Day Spas and Salons: Call local day spas and salons. Ask to speak to the manager or business owner. Set an appointment to show your jewelry. Have your pitch ready on why their customers would benefit from having this product. Think about whether you will wholesale or allow consignment of your jewelry. When you arrive for your important, your look is just as important as the jewelry presentation. Once the salon or spa places an order/consignment, check back to see what pieces are selling or what comments they have heard from customers. This information is invaluable in finding out what customers want! Boutiques and Specialty stores: Independently owned boutiques, gift, gallery and specialty stores are always on the look out for unique and original items to offer their customers. Prior to calling the store, do a little detective work to give you an edge. Pay attention to what the store carries (classic, funky, etc) and the price. This will help you customize not only your pitch but your jewelry presentation to the owner/manager. Remember, always be courteous and call ahead. Community Events: Check out your local paper for upcoming events. Your local Chamber of Commerce can be a huge asset as they often have a calendar listing of events. Promote yourself by showcasing your jewelry at local events or donating items for Silent Auctions. Do not forget to advertise in your local paper or submit a press release when you will be at a local event or the fact you donated an item to an event. Do NOT underestimate these local events. I have made over 1k for a 3hr school function that cost me $30 to enter; I consider $300 an hour successful, don't you? Jewelry Trunk Show: Host a private trunk show in your home or look in to renting a community hall. Promote your event through friends, family, and the local paper. I hosted a trunk show before prom and promoted at the high school and local paper; I had so much business that I had to put a deadline for taking orders for prom. As a result of private shows like this, I have repeat customers and positive word-of-mouth-business referrals.
Here's to your success with your handcrafted jewelry business.
Related Tags: marketing, handcrafted jewelry
Handcrafted jewelry is Randi-Sue Deckard's passion. She is the owner of Designing-Diva Jewelry; she handcrafts original and limited edition silver jewelry in her North Texan studio. She has had incredible mentors throughout her jewelry career and is passionate about sharing her business knowledge with others. You may visit her website at http://www.designing-diva.com or you may e-mail her at contact@designing-diva.com with your comments or questions.
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