How to Keep Top Search Engine Traffic Even When Rankings Fluctuate
- Date: 2007-05-22 - Word Count: 448
Share This!
The Question: How Can Anyone Stay on top of the Search Engines when they keep changing their systems of ranking?
The Short Answer:
Stop betting on just one horse and spread your risk around.
The Long Answer:
1- Approach the Search Engines with a strategy that caters to them.
I don't just mean get lots of links and use your keywords in the right places. I'm saying that most people try to build towards gaining one major keyword position, and if they lose that spot in an update, their sales and traffic come tumbling down.
Instead of pinning your hopes to one keyword ranking, target a number of visitors, and adjust your strategy accordingly. Find the places where search engines need your listings to make their databases better and they'll be happy to rank your site.
2- Make all the different parts of your overall traffic strategy beneficial to your search engine strategy.
For example, even though I knew naming a site with the keywords you want in it is out of vogue, that doesn't mean I can't still optimize my site for that area. I keep my keywords in mind when I write articles, create press releases, start new sites, start new companies… always.
I also keep linking in mind in every single point of strategy for a new company. With corporate sites, it's not as easy to get links, or to do link trades. On the other hand, no matter what kind of site you have you can fall back on article marketing and directories.
3- Never stop building your site or your links.
Obviously this is easier if you blog. But if you don't, you can still keep adding new pages to your site. And who says you can't have an RSS feed of your updates, whether you're blogging or not?
For basic, steady link growth, I usually say to submit at least an article a week, and a press release each month. You usually get higher quality links in a faster, more semi-automated way than simply pursuing link trades.
And of course, start out your link pursuit with some of the lesser directories. I started out with a list of about 600 directories - not just for business but for ezines, podcasts, rss feeds, blogging, general web directories, etc.
And I started a specialized directory of my own at that time, with the request that those who submitted link back to me as well. Starting a useful resource is a great way to get links.
Why should you follow my advice? Because I've kept hundreds of first page rankings - not just for easy terms - for three years on Google, Yahoo and MSN simultaneously. That's not so much to brag as it is to say that experience is a good teacher.
The Short Answer:
Stop betting on just one horse and spread your risk around.
The Long Answer:
1- Approach the Search Engines with a strategy that caters to them.
I don't just mean get lots of links and use your keywords in the right places. I'm saying that most people try to build towards gaining one major keyword position, and if they lose that spot in an update, their sales and traffic come tumbling down.
Instead of pinning your hopes to one keyword ranking, target a number of visitors, and adjust your strategy accordingly. Find the places where search engines need your listings to make their databases better and they'll be happy to rank your site.
2- Make all the different parts of your overall traffic strategy beneficial to your search engine strategy.
For example, even though I knew naming a site with the keywords you want in it is out of vogue, that doesn't mean I can't still optimize my site for that area. I keep my keywords in mind when I write articles, create press releases, start new sites, start new companies… always.
I also keep linking in mind in every single point of strategy for a new company. With corporate sites, it's not as easy to get links, or to do link trades. On the other hand, no matter what kind of site you have you can fall back on article marketing and directories.
3- Never stop building your site or your links.
Obviously this is easier if you blog. But if you don't, you can still keep adding new pages to your site. And who says you can't have an RSS feed of your updates, whether you're blogging or not?
For basic, steady link growth, I usually say to submit at least an article a week, and a press release each month. You usually get higher quality links in a faster, more semi-automated way than simply pursuing link trades.
And of course, start out your link pursuit with some of the lesser directories. I started out with a list of about 600 directories - not just for business but for ezines, podcasts, rss feeds, blogging, general web directories, etc.
And I started a specialized directory of my own at that time, with the request that those who submitted link back to me as well. Starting a useful resource is a great way to get links.
Why should you follow my advice? Because I've kept hundreds of first page rankings - not just for easy terms - for three years on Google, Yahoo and MSN simultaneously. That's not so much to brag as it is to say that experience is a good teacher.
Related Tags: technology, search, search engines, search engine positioning, search engine opitmization
Tinu is a website promotion specialist who writes a daily free traffic column. Go to http://www.freetraffictip.com to learn more about all aspects of traffic generation, including blogging, article marketing and get late-breaking search engine news. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Many Different Content Management Systems Are Available ( Cms)
At this time the rule is that going to the content management system open source and a commercial. H - Establish Your Credibility Online
Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking on - Make Money Online Fast - Is It Possible?!
When you see the phrase "make money online fast" you may wonder to yourself, is this for real?! And - What Is Auto Traffic Avalanche?
Many people is talking about this great tool, and that became an excellent software, that can genera - Beginners Guide To Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opini - Say No To Just Having Enough To Get By...look For Wealth After A Fixed Paycheck
For the last year, I am proud to say that my regular weekly salary was earned through direct deposit - How Outsourcing Works - Hiring An Outsourced Virtual Assistant
Outsourcing is a proven means of helping businesses cut resource costs while getting the same level - How, Where Should You Start And Get Paid In Affiliate Marketing?
Before internet, freelance jobs like insurance, network marketing and real estate used to be the onl - Saratoga Builders Help You Make Informed Decisions
Numerous American central heating designs implement a furnace which blows forced hot air by means of - Basic Features Of A Good Web Hosting Plan
There are a few features that you should look for when you are picking a good web hosting plan, ther
Most viewed articles in this category:
- Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits yo - Information Products - Your Action Plan
If you've been thinking of writing your own information product, here are a few tips to help you get - Are You Missing Out On This Method Of Generating Instant Cash?
If you have not yet heard of Bum Marketing, you're missing out. It's a great online marketing metho - How to Find a Home Based Business Internet Opportunity Thats Right for you
Copyright © Jagraj Gill http://www.payitforward4profits.com/jaggiegill Finding the right hom - Can It Be True? Can You Really Use The Internet to Create Money?
Is it hype? Or is it real? Is dramatized and exaggerated? Or can I really use the internet to cre - How to Create a Virtual Grand Opening
Copyright © 2007 Donna Gunter Grand openings and ribbon cuttings don't have to be limited to bu - What Is The Hottest Product To Sell Online
After going through a survey from all the internet Guru Alex Mandossian, Armand Morin, Derek Gehl an - Web Based Employee Time Clock
The power of the internet is in its connectivity. Many people think that the internet is great becau - Driving Hordes of Traffic to your Site
Getting enough traffic to your site is the overwhelming problem for anyone new to Internet or Affili - So You Want to Start an Online Business Part Two - Analyzing Keywords
Analyzing Keywords Continuing on from Part One of 'So You Want to Start an Online Business'; we wil
