Now You Can Have Commentary With Your Opera
The Nashville Opera has focused on contemporizing its product by developing educational programs in the community and by performing distinctly non-classical compositions in opera format, including one written by a country-western artist. One of the interesting things they have undertaken at the end of their current season is providing podcasts with the director's commentary. These podcasts are downloaded from the Opera Company's website, one for each of the three acts of their last production of the year, Romeo and Juliet.
iPods in hand and ear bugs in place, opera goers are instructed to start their MP3 rolling at the sound of the act's first note. They are then provided with an audio and tiny video podcast of commentary from the director as the opera progresses through its scenes. Members of the cast are involved too, describing what it is happening onstage as the wired audience member listens to the cast member describe what it's like to be going through the paces.
The Nashville Opera understands that an iPod in your ear while you're watching a classical production sung in a foreign language can be distracting. That's why they are suggesting the viewer use the commentary as an enhancement on their second visit to the performance. That speaks not only to the Nashville Opera's impressive creativity in folding technology into their productions, but their marketing acumen as well.
Interviews with attendees who took advantage of the podcasts for the Romeo and Juliet productions showed mixed reactions. For many, it was not so much an annoyance as a sensory overload. Many with an appreciation for the drama and the magnificent singers had trouble absorbing the voice in their ear and the face in their lap. The Nashville Opera marketing director has a viable concept in the notion that the commentary would add an extra dimension to a second viewing of a production.
Some viewers loved the addition of the commentary, particularly those portions provided by the players themselves. It has to be a fascinating dichotomy, listening to a mezzo-soprano deliver a complicated aria with astonishing expertise while her everyday voice is describing the experience in the other ear.
The role of podcasts as an adjunct to live events remains to be established. But what the Nashville Opera has done is an impressive step in bringing their musical presentations authored hundreds of years ago into the entertainment world of the twenty first century. It's conceivable that what is an overload for an opera veteran might be a natural combination for a child of the technical age.
Kids who have grown up with iPods may find a second audio component in the ear as natural as sitting in class and listening to tunes. With some persistence, the Nashville Opera may be able to make their combination of classical music and drama with handheld media the next product in the Apple iStore - or the next market Bill Gates tries to corner.
Related Tags: website hosting, ipod, appeal, tracks, commentary, opera, outreach, broaden
Madison Lockwood is a customer relations associate for ApolloHosting.com. She brings years of experience as a small business consultant to helping prospective clients understand the ways in which a website may benefit them both personally and professionally. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers. Established in 1999, Apollo prides itself on the highest levels of customer support.
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