Eight Weeks to Business Change
Eight Weeks To Business Change
By Andre Taylor
Searching for the right business strategy, many organizations fall in love with big concepts. But for many, it stops there, as "doing" can be an elusive concept.
In my advisory work, I suggest a systematic approach to tackling change comprised of an 8-week period of intensive focus, followed by a repeat of the process in 8-week increments throughout the year. Here are the eight big questions to explore during this process:
Week One:
What are the next 5 things we must do to get closer to our vision?
This is the hardest part for many organizations. We often have too many objectives. It is important to have a crisp vision, but even more important is developing a crisp daily focus. This focus should consist of a handful of clear objectives.
Week Two:
If we keep doing what we're doing will we achieve our vision within our timeframe?
During the first week of our program, you've defined your focus and you've begun to take action. But once you begin, you are bound to see adjustments that must be made. You must now take inventory of where you are.
Week Three:
"Who are the people and partners best suited to help us reach our vision?"
Creating change in an organization requires the participation of many people with different talents, backgrounds and perspectives. Vendors, advisors, partners, mentors, and customers are all needed and we need multi-generational team members to shape our approach.
Week Four:
What are our potential and current customers saying to us indirectly?
Develop an attentive ear. Your audience is often telling you things indirectly about their likes, dislikes, tastes, and preferences. We may think we're listening, but instead we are really thinking of our customers as a group, rather than individually.
Week Five:
How do we create a new, distinctive relationship with our audience?
Our objective is to reach a level of interaction with our audience that reduces and ultimately eliminates boundaries. We want to penetrate and understand the customer "psyche" and discover what's beneath the surface.
Week Six:
How do I move into the view of new customers and partners?
New audiences want to feel like they've discovered you. Your role is to help them do this, by moving into their view. By partnering with other organizations, you will expose your business to new audiences.
Week Seven:
How are we managing the natural conflicts and complexities that arise?
Dynamic organizations are comprised of people with differing views, experiences, and competencies. We need a composite of organizational talents to advance our mission. We must also change the perception that disagreement is bad, or that there should be a penalty or stigma associated with failure.
Week Eight:
How do we follow through in the most efficient way?
Today's environment requires highly focused periods of evaluation, ad hoc teams, a rapid assessment of the situation, and quick decisions. We must also trust individuals with an uncommon understanding of the situation who can "run" with their creative vision.
© Copyright 2007 - André Taylor - Taylor Insight Group, LLC. Go to www.andretaylor.com and get Andre's free newsletter.
Source: Free Articles from ArticlesFactory.com
Related Tags: business, change, to, eight, weeks
André Taylor is an award-winning entrepreneur, author, and advisor to growing companies and one of today's dynamic voices on business and personal success. He's the author of many audio and videos, courses, and coaching programs reflecting more than 25 years in enterprise management and the discipline of personal and organizational development. He provides an uncommon understanding of the lessons of business and personal resilience, and extraordinary insight and commentary on the subjects of entrepreneurship, leadership, sales, marketing, innovation, and growth. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your