There are currently 3 oral treatments for erectile dysfunction available on the UK market, namely Viagra, Cialis and Levitra. These treatments work in a similar way as they all share the same active ingredient (PDE-5 inhibitors). However, they all retain slightly different qualities making them affect people in different ways and fit different situations. This article briefly outlines which treatment is currently being favoured by customers. As the industry's pioneer, Viagra. may have the most brand recognition but surveys of patients who have tried all three treatments suggest that there is no clear overall winner. Viagra is a proven performer and has been used successfully by millions over the years. It is still the most known and most taken treatment. However it is facing increasing competition from Cialis and Levitra over the last year and its era of dominance as the ED treatment of choice may soon be at an end. As of 2006 Cialis became the first choice for new patients because its ‘window' of effectiveness is up to 36 hours, considerably longer than the other two treatments. This can mean that there is less pressure to ‘time' your sexual activity and therefore can lead to a more relaxed and spontaneous experience. While ‘the weekender ' aspect to Cialis is a significant draw, research shows that customers who carefully consider all three prior to embarking on treatment, are most likely to opt for Levitra as it ticks most of the boxes. It is effective for 12 hours which is long enough for most situations but not as short as Viagra. A second Levitra pill can be taken the following day. It is cheaper than both Cialis and Viagra and perhaps most significantly for many is the fact that it also has the least amount of side-effects. According to James Kirby, a spokesman for Firstmed online impotence specialists, ? After four years of prescribing Viagra, Levitra and Cialis we have not found a pattern or any indications that would allow us to predict which treatment someone might prefer. Most people have only heard of Viagra so that is the most common treatment requested by new customers. People that have taken a quick look at the differences between the treatments quite often opt for Cialis simply because it lasts for 36 hours. However customers that spend time looking at the pros and cons of each treatment and have not developed a preference for one over the other, more often then not tend to go for Levitra as it ticks the most boxes. The survey also shows that 70% of people that do not respond to one treatment have a positive effect with an alternative treatment, so it is therefore important to try more than one. This information has been brought to you by Firstmed.co.uk, the UK's leading online impotence clinic. If you wish to discuss any of the above issues in more detail, do not hesitate to contact info@firstmed.co.uk or call +44 (0)870 199 5287