It doesn't matter if you have an outstanding product or a extremely well designed website, if people do not know that you exist, it will not matter, and you are not going to make it big. Worse of all, your business could just get slayed.

Creativity is the one virtue a site must have to lead the race in the merciless competition in the Internet based business. With so much competition and rivalry going on, every method of online marketing must be implemented and utilized.

While there are so many methods and systems used by many sites today, there are still some of those that can help you with an extra increase in the popularity ratings. One of these methods is called Viral Marketing.

While the term viral simply describes a virus, a word very much feared by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary that just might kill you. Everyone has had their share of all those pop up ads and spyware.

Viral Marketing otherwise as Viral Advertising is a marketing technique used to build the public awareness of one's product or company. They use many forms of media to reach out to the Internet community without actually promoting the product. By riding on other forms or addictive means that could get a person hooked on your product or service and be compelled to actually pass it on, with the product or company advertisement along with it.

Viral Marketing is simply company's using the idea that if people like the content of a media and the product or service, others will pass it on to their friends, family or customers. This is especially effective if your product complements another businesses product. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of marketing and advertising because of it's very low cost. With the proliferation of spam mail, viral marketing counts on the eagerness of one person to pass the product on to others. If a person sees the name of the person they know as the sender, they will not block it and are more likely to open it.

Many companies offer incentives such as discounts and rebates when they assist in spreading their viral marketing. They rely on the number of recipients a viral marketing campaign gets from one person in determining the amount or number of incentive they can be attributed with.

The main and biggest advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You can generate a flow of traffic and potential, targeted and eager customers. With a little ingenuity and imagination, plus some incentives or bonuses, you can reach out to a great number of people and publicize your existence.

A growing number of websites and companies are catching on to the efficient yet effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other methods of promoting your business, like Search Engine Optimization, article marketing and link building, viral marketing could easily push you ahead in your business ventures.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your message along to others. It is implemented at a very low cost that not investing in it could very detrimental to your online business. All it takes is a great idea, a good addicting game or even a funny story. Create a gossip or a buzz; many movies are promoted by using scandals and gossips to make them more popular.

Now it's your turn to put viral marketing to work for you. Act now and reap the benefits Viral Marketing will provide for you and your online business.