Good Communication Is Key To Good Sales
- Date: 2008-06-04 - Word Count: 450
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Do you know what your customer wants? Are you sure? You may think you know, but instead of assuming, you should ask questions to find out what your customer really wants. Oh, and after you ask the questions, be sure to listen!
Here are some ways to enhance your communication with your customers. Enhancing communication will enhance your sales.
Talk with them about benefits, not features. You'll hear this advice over and over again, because it works. People don't want to know all of the cool features of your product; they want to know how these cool features will help them. How will it benefit them in some way? If you use postcard marketing as a technique, don't waste valuable space on your postcard with the features - tell the customer how your product will help them and then they'll ask for more details if they want them.
Keep the communication lines open. Once you've established contact with a potential buyer, you have to keep it up. This doesn't mean you have to annoy them, just email them or give them a quick call to see how they're doing and if you can be of any service to them. If you use monthly newsletter printing as a marketing technique, ask if they'd like to be included on your mailing list. This is a great way to add value to your relationship by giving them interesting tidbits in your newsletter, and also by inviting them once a month to call or visit you.
Employ a question and answer feature on your Web site. People may not reach out to you about a question that isn't directly related to a product because they're afraid to waste your time. If you have a Web site, you can alleviate that fear by encouraging people to leave a question or to email you a question. Just make sure you answer it! You can also feature a Frequently Asked Questions page on your Web site if you see the same questions coming in. If you don't have a Web site, use postcard marketing - send out postcards that give some product information, and include a space for people to write in questions to you. Make sure the postage is paid so that there's no reason for people not to send the postcard back to you.
Don't ask for too much information at once. For instance, if you're asking people to receive your newsletter printing every month, just ask for the bare minimum information - name and address. People don't want to spend a lot of time filling out forms. You can ask for other information, like their phone number or email address later. There's nothing wrong with splitting the times you ask for information.
Here are some ways to enhance your communication with your customers. Enhancing communication will enhance your sales.
Talk with them about benefits, not features. You'll hear this advice over and over again, because it works. People don't want to know all of the cool features of your product; they want to know how these cool features will help them. How will it benefit them in some way? If you use postcard marketing as a technique, don't waste valuable space on your postcard with the features - tell the customer how your product will help them and then they'll ask for more details if they want them.
Keep the communication lines open. Once you've established contact with a potential buyer, you have to keep it up. This doesn't mean you have to annoy them, just email them or give them a quick call to see how they're doing and if you can be of any service to them. If you use monthly newsletter printing as a marketing technique, ask if they'd like to be included on your mailing list. This is a great way to add value to your relationship by giving them interesting tidbits in your newsletter, and also by inviting them once a month to call or visit you.
Employ a question and answer feature on your Web site. People may not reach out to you about a question that isn't directly related to a product because they're afraid to waste your time. If you have a Web site, you can alleviate that fear by encouraging people to leave a question or to email you a question. Just make sure you answer it! You can also feature a Frequently Asked Questions page on your Web site if you see the same questions coming in. If you don't have a Web site, use postcard marketing - send out postcards that give some product information, and include a space for people to write in questions to you. Make sure the postage is paid so that there's no reason for people not to send the postcard back to you.
Don't ask for too much information at once. For instance, if you're asking people to receive your newsletter printing every month, just ask for the bare minimum information - name and address. People don't want to spend a lot of time filling out forms. You can ask for other information, like their phone number or email address later. There's nothing wrong with splitting the times you ask for information.
Related Tags: postcard marketing, newsletter printing, online printing company
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