Opening A Dollar Store - How to Use End Cap Displays


by Bob Hamilton - Date: 2007-04-07 - Word Count: 313 Share This!

Are you opening a dollar store? If so, then never discount the value that end caps bring to total store sales. It is important to take advantage of those sales by aggressively merchandising the end caps in your store. But what are the steps to take?

End caps are a great location for the newest and hottest items to be initially displayed. When opening a dollar store use this great location to introduce shoppers to these new, hot items. High traffic and better exposure will create extra sales immediately.

End caps are a great location to use when larger than normal quantities of everyday items arrive. The items can be placed on the sales floor and then moved to their normal location as excess stock is sold. When opening a dollar store you will not believe the extra sales that this strategy provides.

Seasonal items can be presented using end caps. This includes not only holiday items but also items such as back to school or winter items. End caps provide great exposure and a reminder for shoppers to stock up while they are in stock. You will appreciate the quick sales this strategy produces for you when opening a dollar store.

If you are opening a dollar store be sure that end caps are continually serviced. They need to be well-signed at all times. Merchandise needs to be routinely replenished. The result of fully stocked and properly signed end caps will be sales, sales, and more sales.

Inventory rotation is critical to end cap management. Items cannot be left to grow stale. End caps represent high volume and need to be continually stocked with new items. When opening a dollar store this extra effort will mean profits for your store.

What do end cap displays mean to you after opening a dollar store? They represent high volume sales, and extra profits when properly managed.

To Your Dollar Store Success!


Related Tags: sales, displays, opening a dollar store, end cap

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