Bold, Beautiful Brochures: An Introduction


by jenabej - Date: 2007-07-13 - Word Count: 622 Share This!

The men and women of today have never been so busy. Every day we need information to process. And we source information from anyone, anywhere, anyhow, including but not limited to professionals, the internet, classrooms or lecture halls, newspapers, and even the humble brochures.

Each break of dawn, people move the world with their trading, selling, bargaining and exchange of information. The latter particularly, may just be one of the most important things there are.

And there lies the power of many print materials. It is found on the premise that print materials contain relevant information, fact or figures. Prints have this supposedly inert value, wherein any information that makes unto the print has some weight to it, some importance.

There are various print materials that makes it easier for us to consume, retrieve and exchange information everyday. One of them are brochures.

Brochures versus Electronic Media

Coupled with the remarkable advances in technology, men and women are now suddenly immersed in a culture and trend influenced by various electronic paraphernalia. All of which, are said to be designed for mobility and convenience.

However, some things seems to work just fine the way they are. Brochures still retain the same design and functionality. It's simply a paper that can hold information for people on the go. Its brief and concise structure contains information that have been summed up for easy reading.

Brochures are cheap and can be delivered to anyone, anywhere. It can even be more visible than electronic media streaming through the internet. How? Print brochures come into direct contact with your readers or recipients. Brochures that are handed are automatically browsed through and ideally, are read.

Unlike brochures that are electronically sent out, the response may take a day to several days, especially for people who do not check their e-mail regularly.

Brochures too are more economical and practical for businesses. It doesn't have to go through any other channel, except maybe the post for direct marketing. And even then, it works because mails can easily be sorted through and is done in practically every household.

Kinds of Brochures

Brochures are a great avenue to promote and advertise, to create announcements, and simply to inform. Brochures come concise and direct. It is also appealing for your readers can readily distinguish and appreciate the design and the whole feel of the brochure.

Brochure too are portable. You can read it while going to work, waiting for a ride, or relaxing in the comfort of your home. Whatever kind of brochure it is, it'll still definitely be a breeze.

There are two distinguished kinds of brochures in the market, which of course varies in their content and intentions.

The first kind is the informative brochure. These are the type of brochures that provides useful information regarding a subject and is most popularly used by institution such as hospitals, clinics, universities where public interest or welfare is observed.

An example of this brochure may contain facts about a particular topic that orients that reader. The subject could be about a medical condition like heart burn. The brochure would contain a definition, its causes and symptoms. It may include diagrams and simple steps to determine or relieve heart burn.

Other brochures too can be about scholarship programs, instructions on how to apply for social security and the like.

The second kind are brochures used for marketing or sales. These are the ones that you see handed out in malls, displayed on store counters, and the like offering products, services, and other activities that can lead to a transaction.

There brochures commonly indicate attractive promotions, discounts and promises of gaining a money-saving shopping experience. It can be a brochure describing destinations and travel packages. It can be about concerts or fund raisers and the like.

Related Tags: brochure, printing, sizes, full color

This article aims to provide a better understanding on different kinds of brochure printing projects. To find more of its printing processes and services please feel free to visit Catalog Printing Experts

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