Abercrombie Fierce Was Almost Stolen By Beyonce

by Derick Fisher - Date: 2010-03-30 - Word Count: 571 Share This!

Did you hear about the lawsuit that Abercrombie cologne is bringing against Beyonce Knowles over the Abercrombie Fierce Scent? Aparantly, Beyonce thought she would take advantage of the Abercrombie by naming her new scent after their popular brand of mens cologne Fierce. Here is what happened:

Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a perfume named after her alter ego Sasha Fierce violates the teen clothing retailer's trademark.

The chain, which has sold a males's fragrance called Fierce since 2002, wants a court to order Knowles to desert the plan. Abercrombie has held a trademark for the word "fierce" since 2003, in accordance with the lawsuit it filed Tuesday in U.S. District Courtroom in Columbus.

Fierce is the scent dispersed by employees and machines in Abercrombie stores with the goal of infusing all the apparel they sell.

Knowles, who launched an album in 2008 called "I am Sasha Fierce," will unfairly profit from the popularity Abercrombie has constructed for the scent and will confuse or deceive clients into pondering Abercrombie is associated together with her fragrance, the New Albany, Ohio-based retailer claimed in its lawsuit.

The singer introduced Tuesday that she had signed a deal with Coty Inc. to market her new fragrance, set to launch subsequent year, the lawsuit says.

But in a statement released late Wednesday, Coty said that neither the phrases Fierce or Sasha Fierce shall be used in Knowles' fragrance.

"Details related to the fragrance, including the official name, might be revealed prior to the launch in early 2010," the company said.

Knowles publicist Yvette Noel-Schure and attorney Larry McFarland did not immediately return e-mails and a name looking for comment Wednesday on the lawsuit.

When Knowles applied in September 2008 to trademark "Sasha Fierce" for a perfume and other objects, Abercrombie requested her to chorus from using the identify for perfume, but she disputed there could be any confusion, in response to the lawsuit.

Gross sales of the Abercrombie & Fitch fragrance reached $one hundred ninety million, in response to the lawsuit. The company initiatives 2009 sales at $sixty four million. It estimates it spent greater than $3 million in 2008 and 2009 on scent machines for its stores.

Fellas, are you in search of an Abercrombie cologne that can have your girl glued to your body? Abercrombie Fierce is simply what you are looking for. You can ask any girl who has ever smelled this fashionable males's cologne and they will let you know that the scent mechanically attracts them close to their man as quickly as they odor it.

That is maybe the preferred Abercrombie cologne that's out there in our store. You'll definitely wish to preserve a bottle readily available for any location that you're going to be in. This contains the automobile, the bed room, or anywhere else you might need to choose it up and spray your self with this irresistible smell.

The Abercrombie Fierce scent is a proper away consideration getter and rightly so. Its recent citrus aroma is the primary facet she'll notice because of its clear, poised attitude. Nevertheless, it's the nice and cozy musky subtleness of Fierce that can naturally draw her curiosity due to its seductive nature.

As most guys know, when you wear FIERCE cologne from Abercrombie, it is nearly as if people cannot avoid you. It smells THAT good!

While Fierce Cologne is normally a bit on the dear facet, it's masculine smell is one among a form and worth every penny.

Girls LOVE it!

Related Tags: mens cologne, abercrombie, abercrombie fierce, abercrombie cologne, abercrombie and fitch cologne, popular cologne

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