Woman's nature is to buy things when particularly sensitive to discount promotions. Women often encounter special promotions the following symptoms: dizziness, blurred vision, fever, petrified, irrationality, and so on, but with the growing number of production enterprises, more and more frequent none other activities, these symptoms have gradually subsided, Women on the "Sale" signs are as tired of looking guy, Shenmeipilao the. Difficulties are longing for change, explore new export business only. Context of China after 70, 80 is to the Chinese after the pulse of blood, they are the protagonists of social activities. They are patriotic, loving, sense of social responsibility, advocating a healthy life. Their character and habits of analysis, is the proliferation of advertising time "to win in the end," the driving force. Why-loved children's floor Power Dekor has been introduced in the early special floor for children's cartoon. Segments from the market point of view, the floor is a relatively new cartoon concept, the starting point of this business is: Modern parents are willing to each pay for their children, this positioning does not seem inappropriate. In fact, after a period of actual sales, Power Dekor's cartoon did not get the floor good market response as scheduled, and now have the shelf products. Several other children in the floor of the brand has been launched, the market also met with lukewarm response. The author believes that the child was not wrong thinking, wrong positioning of products in the children's users. To know, to buy the floor, but adults. Businesses will be selling products bundled with an active social topic, promotional models in the exploration of the floor, this thinking can only be regarded as an inexperienced case. Old starting point, the success of the new formulation Starting point is the same for children, Sao Paulo launched in the same year to care for baby health promotion theme, received enthusiastic consumer response. The business is still the starting point: the parents are always concerned about the baby's healthy growth, but the introduction of a product line made the adjustment: New E0 Health Series. Also cold rice stir-fried, why consumers will buy it? Set aside on the floor because of health and children play daily life does not conflict with "sensitive area", but cost-effective features of the product itself has a strong appeal to consumers, plus a discount, and many mothers are Zhaojiabuzhu , willing to pay for the baby's health can be so successful is not surprising. Alternative work, change to solution. Baby health topic is not new, but the use products to guide consumers to address children's healthy growth in the presence of many hidden dangers, establish a positive brand image at the same time is counterproductive to consumers for the product to create a good reputation. Social hot spots, public promotion of the attachment points Earthquake swallowed a relentless number of innocent lives, shook every Chinese person's heart, a street directory of businesses donated topic of discussion to a business career in the social welfare approach to measuring brand "interaction with others "standards. On this issue, should not care about the number of donations, if we really want, there is the truth. Initiated by the China Foundation for Women Mother Reservoir plan is well known, to raise awareness of dryland concerns people's lives. Will find a little note, Pepsi, is still high bathroom, ITT Corporation, etc. and "water" and water-related well-known brands are involved, and will call upon the community of love to offer concessions to consumers to donate as a starting point. Although put on the public flattery, but with a natural, with the real. Promotional activity than in the slings and arrows big price war, the concept of war, public promotion is obviously more sensible, rational and more easily accepted by consumers. Promote the brand through public service activities at the same time, improve the economic efficiency of enterprises, closer relationships with consumers, improve the social benefits, and now consumers more concerned about a brand's image and corporate culture, meaning some of the things , left more long-term natural inner beauty.

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