Aaj Tak TV has been spreading informative waves, ever since its inception on December 31, 1999. The channel has been winning hearts of millions, which is evident from the fact that it is watched by up to 45 million viewers in India's cable and satellite universe. The channel's name roughly translates into 'till today', and many would agree that it lives up to the promise that its name carries, delivering up-to-the-date news, and always being a ready source of news to turn to, for reliable information on the latest on-goings.

Aaj Tak News is run by the TV Today Network Ltd., and is one of India's largest privately owned news channels. The channel started off as a free-to-air channel, and joined in the league of paid cable channels in 2006. It is available on EchoStar's DISH network in the United States. Aaj Tak has been disregarded by some critics for the fact that it fits more as an infotainment channel, rather than news channel. But this hasn't done anything against the channel's popularity.

The accolades that have been bestowed upon the channel, speak volumes for its quality. It has been awarded Indian Television Academy's Best News Channel award for a whooping consecutive 8 years. To top this, the channel was voted as the most trusted news source in India by a BBC/Reuters/Media Center poll, conducted in 2006, managing to win by a small margin of 1% over Doordarshan. These facts explain why millions of viewers tune in to watch Aaj Tak Live, i.e. for a perfect blend of reliable news and entertainment.

The channel has a catchy slogan, 'Sabse Tez', which translates as 'the fastest', and it has definitely stood up to this claim. The channel always offers us the latest that there is in the world of news, and does it at lightning speed. What makes Aaj Tak News stand in a league apart from the regular news channels is the respite that it offers from the drudgery that a regular viewer dreads at the very mention of the word 'news'. Aaj Tak has given a whole new definition to news, making it appeal to everyone, right from a youngster to a house wife. This can be attributed to the manner in which the channel offers a dash of spice with every bland piece of news.

Aaj Tak TV has a sister channel, Headlines Today that was launched in 2003, in an attempt to cater to the English-speaking audiences. The channel enjoys immense popularity, though has not been able to match to Aaj Tak. Apart from having a sister channel, Aaj Tak also has many competitors to fight against. These include Star News, Zee News, and Sahara Samay, among others. But Aaj Tak definitely manages to stand as the supreme channel when it comes to round-the-clock news in Hindi.