The Biggest Asset Your Business Has
- Date: 2007-06-08 - Word Count: 282
Share This!
Quick- list all the assets of your business in their order of cash value - your buildings, your equipment, your inventory, your personnel, your account receivables, your unique products, etc., etc. Which are more valuable then the others?
Stop reading this email and take out a pen and pad and make the list.
Okay... got your list. If you are like most business people you left the number one most valuable asset off the list... your customers.
One of the few industries that properly values its customers is the mail order industry. That's probably why the reputable mail order firms take much better care of their customers than most other types of businesses because they appreciate the full cost of acquiring a customer and they actually do carry them as assets in their financial records.
Therefore, lost customers diminish their balance sheet as well as their income statement as it should be. You can take away my businesses equipment, even my personnel but leave me my customers and I'll have it all back in six months.
It costs a tremendous amount of money to get a customer or client. Most businesses actually lose money on their first sale or sales to a customer if you count the full customer acquisition cost against the profit on the first transaction.
To learn how to use direct response advertising to protect your biggest asset following this link and sign up for the FREEE Gift
Keith Lee, is owner of American Retail Supply headquartered in Kent, WA. He attributes the companies Herculean increase to the discovery of the world renowned Marketing Guru, Dan Kennedy. To get a free worth up to $789.98 worth of money making information from Keith and Dan visit http://www.nobspugetsound.com
Stop reading this email and take out a pen and pad and make the list.
Okay... got your list. If you are like most business people you left the number one most valuable asset off the list... your customers.
One of the few industries that properly values its customers is the mail order industry. That's probably why the reputable mail order firms take much better care of their customers than most other types of businesses because they appreciate the full cost of acquiring a customer and they actually do carry them as assets in their financial records.
Therefore, lost customers diminish their balance sheet as well as their income statement as it should be. You can take away my businesses equipment, even my personnel but leave me my customers and I'll have it all back in six months.
It costs a tremendous amount of money to get a customer or client. Most businesses actually lose money on their first sale or sales to a customer if you count the full customer acquisition cost against the profit on the first transaction.
To learn how to use direct response advertising to protect your biggest asset following this link and sign up for the FREEE Gift
Keith Lee, is owner of American Retail Supply headquartered in Kent, WA. He attributes the companies Herculean increase to the discovery of the world renowned Marketing Guru, Dan Kennedy. To get a free worth up to $789.98 worth of money making information from Keith and Dan visit http://www.nobspugetsound.com
Related Tags: wealth, direct marketing, sales training, sales, direct mail, assets, direct response, dan kennedy, keith lee
Your Article Search Directory : Find in Articles
Recent articles in this category:
- The No. 1 Rule For Projecting Confidence - Speak With Authority
One of the most important characteristics a person can project in a business setting - or any situat - After the Autumn Checkout European Debt Crisis and U.S. Brewing Rebound
In the commotion caused by the Fed on interest rates come to an end, the "disastrous" for the euro a - Advantages Of Arcade Game Rentals
There are many different advantages to arcade game rentals. Most people need something to release th - A General Primer on Truck Cargo Nets
In modern highways it is quite rare to see truck cargo nets in action, this is because they are usua - The United States Will Burst More Severe Financial Crisis
Not long ago, suddenly announced that the central bank to raise interest rates, the interest rate hi - Niche Marketing Profits - 3 Easy Steps to Finding a Profitable Niche Market Income in 10 Minutes
Like most beginners I was having a very difficult time trying to find a niche market to earn extra m - The Importance of Hospitality Management Consulting Firms Toronto
Businesses and the managers that help guide any business are in a constant state of improvement and - New Keynesian Theory Label
2010 winner of the Nobel Prize in Economics three theories have been labeled as "New Keynesian" labe - Federal Reserve Pouring Money QE2 Unpredictable Fortune
U.S. economist Milton Friedman proposed a "throw the cash from a helicopter" view, while the practic - Fiscal Consolidation Should no Longer Delay
British Chancellor of the Exchequer George Osborne today announced fiscal consolidation policy, shoc
Most viewed articles in this category:
- Common Financial Problems to Avoid
One must first change their habits and not procrastinate. American Consultants Inc at offers key fi - How a Bad Hire Can Hurt Your Business
What's worse - hiring the wrong person or not hiring anyone at all? Companies can become almost des - Joel Comm Is Dr. Adsense
What is Adsense? If you are new to making money online and net marketing, you may not know what Ads - 5 Steps For A Dynamic Wealth System Online
Recipe: Opportunity + knowledge + Dynamic Wealth System + Your Action = Massive Success!!! Step 1 - How To Stop Foreclosure
Losing your house to a foreclosure can be very scary. There are times when circumstances are ou - How to Always Pitch A Strike
As business owners, we are always working on new ways to convince people to become customers, client - Membrane Diffuser Solutions for Wastewater Treatment Systems
In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic m - Another Year Hating Your Job or Loving Life?
Copyright © 2007 Mary Foley I've come to the conclusion that to be successful - really successf - Dyestuff Industry In India And China
World demand for dyes and organic pigments to touch $10.6 billion in 2008According to a study on dye - Cma-cgm Case : the Series of Lawsuits Continues in Syria, Lebanon, Egypt, France, England and the United States
Damietta company case : The series of lawsuits continues in Syria, Lebanon, Egypt, France, England a