Goal Setting And Productivity
Quantity related or oriented goals are those where there is some counting or accounting involved. The number of cars to produce, the number of questions to asked (for a reporter), the number of articles to write, the amount of money to earn, the number of members to add to your network, etc, etc. Other goals caress such a counting element. What is the quality of the car to produce, what is a good question to ask, how would you define the quality of an article, what is the quality of your job (why do you earn so much money?), what is the quality of your network...?
Both elements are needed to define a goal, but experiences learn that the first types of goals are the easiest ones. You just set a number and… go for it. In business this is often the case in the core business; it's all about numbers because that is the productivity element that is straight forward to manage - just set the right targets and increase them continuously.
But it is also possible to make the other goals (more) measurable. To do this you need to translate the abstract quality level to simple numbers. For example, to increase the minimum word count of an article. Another measure - the car-producing-example - is to increase the number of checks at production. Or in the area of the journalist to increase the number of questions to ask and the delete an amount of questions by choice. When checking the quality of your network you could (like checking web-links) evaluate the accuracy of your network by regularly "checking" the people in your network with the lowest contact frequency.
In all those cases, the quality type of goals are slowing down your main productivity objectives; increasing the quality slows down the production because you will have to build in extra checks and balances. And to organize this in most cases (to control the quality) you need feedback.
Quantity type of goals have an individualistic characteristic; you can just split the tasks to different people. To manage quality you are dependent on the input and feedback of others. And that is much more difficult to manage.
© 2006 Hans Bool
Related Tags: goal setting, productivity
Hans Bool is the founder of Astor White a traditional management consulting company that offers online management tools. Have a look at some of our free management tools
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