Foursquare Needs To Change Or It Will Fail


by Joe Porter - Date: 2010-08-06 - Word Count: 919 Share This!

I am sure you could have a heard or used the most recent phenomenon foursquare. But when you have not, foursquare is a cellphone app that uses the telephone's GPS locator and allows you to "examine in" areas that you go. Basically saying "Yeah, I'm Here." The person that checks into a selected venue essentially the most becomes the "Mayor" of this location. Along the way in which you earn badges to point out off in your profile to make you appear like a superior human with traveling tremendous powers. You'll be able to buddy folks just like Fb and Twitter, and observe the place they travel and share with them information about the locations you go.

Foursquare in your telephone provides you & your folks new ways of exploring your city. Earn points & unlock badges for locating new things.

Okay, I am the kind of individual that will pretty much strive something when it comes to social media. So this is able to not stop me from giving a valiant effort and making an attempt it out. So I signed up for an account and put in the app on my Blackberry at the time, iPhone now. Shortly, the checking in was addictive, and the times I would forget to verify in felt like someone caught a fork in my eye. "Crap! I forgot to examine in."

Throughout that time I've earned 27 Mayorships and eleven particular badges. This is not an excellent user status by any stretch however it is a respectable effort. I gave it my all. Not too long ago, I'm getting burned out. Trying to determine what I'm getting out of this moreover cute little digital badges and the right to walk into a restaurant and say "the mayor is here, foursquare says so!" whereas everybody appears at you like "what the hell is foursquare" Because a lot of the venues in my area aren't catching on and offering discounts.

So what does that every one imply? Properly, it simply gives me a bit creditability when speaking :^D

Server Down

For an excellent two weeks straight I might recieve errors on my cellphone about foursquare failing to connect to foursquare. It appeared to have happened every single day between 11:00am and 1:00pm. Why? My guess is the lunch rush. Everyone is leaving their jobs for lunch and causing a rush of examine in's and inflicting a server failure. Now, these days it happens sporadically, but enough to annoy me and discourage me from attempting so hard. I hope this does not flip into the Twitter days of day by day Fail Whales. Recommendation: Um, get the servers fixed or add more. |:^(

Duplicate Locations

I am seeing numerous duplicates of places that I personal Mayorships. Individuals are doing this easily from their phone purposes giving them a chance to develop into mayor. Name it foursquare cheating. Giving the customers the ability to add places is a no-no in my opinion. Certain it faciliates development but ultimately it'll only "water-down" the validity of foursquare. Recommendation: House owners of the enterprise are the only ones that are ready to add their workplace to foursquare. Or present some tremendous algorithm to the adding places process that forestalls duplicates and spam check ins.
Employee Verify in and Mayorships

The attainable advantage for users to test in is receiving discounts at these supported places in case you are the mayor. Instance, Starbucks gives discounts on sure drinks for the mayor, most of the time a dollar off. I've checked in to locations that present workers are checking in and have grow to be the mayor. One other foursquare no-no in my opinion. When the worker works there 5 days every week and checks in, it's unimaginable to turn into the mayor. Which on the finish why is it value checking in in addition to telling the world the place you are. Suggestion: Build one other algorithm to sift out the employee verify in's. Research the activity of examine ins and build an equation to rule them out.

Drive by Check in

I can simply drive down the street and examine in to locations as I drive right cross them. The GPS locator within the app picks up locations which can be 2000 meters away (by the way, convert that to ft please, I am not in Europe). Really? Even sitting right here in my office, I can test in at a pizza place a mile away. This is another way for individuals to cheat on foursquare. Additional watering-down the validity of the site. I ponder how many verify-ins a day via foursquare are legit. Advice: Slender the radius of what locations present up in adjacent to where you are.

Conclusion

The biggest factor that's going to make this successful is getting more enterprise' within the recreation of giving discounts. As a result of actually I don't really feel like checking in to see a bit of badge on my profile. I want one thing extra if I'm going to give you details about the place I go and at what time that you can sell for a profit.

The opposite overall change that should happen is the standard and legitimacy of examine in's. My suggestion is to hire the team that constructed the digg.com algorithm that makes a story in style on the entrance page(to at the present time nobody has cracked) to make an excellent algorithm for test-in's and eliminating the junk/dishonest test in.

Is it time to be bought out by a bigger social community and take it to the next stage? hmmm.

Related Tags: internet, social media, foursquare, foursquare fail

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