Traffic Building - Site Promotion Or Custom Lead Generation
- Date: 2007-04-26 - Word Count: 593
Share This!
What is the difference between Web Site Promotion and Custom Lead Generation?
Site Promotion: is an internet marketing term that refers to the activity of publicizing the vendor's web site to consumers.(i.e. advertising)
Lead Generation: is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors.
Custom Lead Generation: is an internet marketing term that refers to producing specific types of visitors to your web site yourself from specific publicity about your web site offer.
In layman's terms that simply means communicating with, and attracting a qualified visitor to your web site, willing to provide you with their contact information, and have a need for your specific offer today, and are potentially going to purchase today, and again in the future.
What is a custom lead?
Somebody you have communicated with
Somebody attracted to your specific offer
Somebody willing to provide you their contact information
Somebody that wants your product, solution, or opportunity
Somebody that has bought your product, solution, opportunity or a competition's
Somebody that is capable of making purchases immediately, and in the future
Site promotion therefore is just telling everybody about your web site, hoping they will visit sometime (i.e. branding for example)
Custom lead generation is a very specific process that results first in the capture of a specifically defined somebody's contact information, and finally with multiple repeat sales transactions with them.
So if you intentionally will start off to generate custom leads instead of promoting your web site, your methods of advertising, communicating, requesting information, making your offer, asking for their order, and after sales communicating will all automatically change for the best for you.
Custom leads are generated for the sole purpose of creating profits online for your business, and one of the best methods of generating your own custom leads is through article marketing. You are writing articles to communicate with somebody that is already interested in your niche market that you publish the article in.
After reading your article, and if they like your style, and your offer they are very willing to give you their contact information when they get to your capture page on your web site. Since you are targeting somebody who has already demonstrated they are capable of buying, have bought similar items, or want your offer they will sign up, and buy in much higher numbers that visitors from site promotion.
For example: Somebody that is wearing tattered old shoes may very well need to buy new shoes, so you think they are a prime target for your exciting new shoe offer. The reality is the best custom lead is somebody who is already wearing shiny new shoes, with a few rather new looking shoes in their closet already.
The first person may need to buy your new shoes, but do not, they are obviously still wearing the tattered old ones you seen, waiting for that perfect pair to go on sale. (i.e. opportunity seekers)
The second person has already demonstrated that they are willing, are capable of buying, and want to buy new shoes. They will buy your new shoes if your shoe offer is communicated in a way that attracts them today, and they will buy again in the future - they are shoe buyers. ( i.e. entrepreneurs, investors, buyers)
The Difference is Custom Lead Generation Will Result in Creating Profits On-Line for You Faster than Site Promotion!
Leo Hanes is an experienced full time internet marketer, who has written a number of articles on the principles of custom lead generation and creating profits online.
Are you interested in learning more about creating profits online, if so click Creating Profits now:
Site Promotion: is an internet marketing term that refers to the activity of publicizing the vendor's web site to consumers.(i.e. advertising)
Lead Generation: is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors.
Custom Lead Generation: is an internet marketing term that refers to producing specific types of visitors to your web site yourself from specific publicity about your web site offer.
In layman's terms that simply means communicating with, and attracting a qualified visitor to your web site, willing to provide you with their contact information, and have a need for your specific offer today, and are potentially going to purchase today, and again in the future.
What is a custom lead?
Somebody you have communicated with
Somebody attracted to your specific offer
Somebody willing to provide you their contact information
Somebody that wants your product, solution, or opportunity
Somebody that has bought your product, solution, opportunity or a competition's
Somebody that is capable of making purchases immediately, and in the future
Site promotion therefore is just telling everybody about your web site, hoping they will visit sometime (i.e. branding for example)
Custom lead generation is a very specific process that results first in the capture of a specifically defined somebody's contact information, and finally with multiple repeat sales transactions with them.
So if you intentionally will start off to generate custom leads instead of promoting your web site, your methods of advertising, communicating, requesting information, making your offer, asking for their order, and after sales communicating will all automatically change for the best for you.
Custom leads are generated for the sole purpose of creating profits online for your business, and one of the best methods of generating your own custom leads is through article marketing. You are writing articles to communicate with somebody that is already interested in your niche market that you publish the article in.
After reading your article, and if they like your style, and your offer they are very willing to give you their contact information when they get to your capture page on your web site. Since you are targeting somebody who has already demonstrated they are capable of buying, have bought similar items, or want your offer they will sign up, and buy in much higher numbers that visitors from site promotion.
For example: Somebody that is wearing tattered old shoes may very well need to buy new shoes, so you think they are a prime target for your exciting new shoe offer. The reality is the best custom lead is somebody who is already wearing shiny new shoes, with a few rather new looking shoes in their closet already.
The first person may need to buy your new shoes, but do not, they are obviously still wearing the tattered old ones you seen, waiting for that perfect pair to go on sale. (i.e. opportunity seekers)
The second person has already demonstrated that they are willing, are capable of buying, and want to buy new shoes. They will buy your new shoes if your shoe offer is communicated in a way that attracts them today, and they will buy again in the future - they are shoe buyers. ( i.e. entrepreneurs, investors, buyers)
The Difference is Custom Lead Generation Will Result in Creating Profits On-Line for You Faster than Site Promotion!
Leo Hanes is an experienced full time internet marketer, who has written a number of articles on the principles of custom lead generation and creating profits online.
Are you interested in learning more about creating profits online, if so click Creating Profits now:
Related Tags: lead generation, leads, more web site traffic, free web site traffic, web site traffic generator, generate your own leads, custom lead generation
Creating Profits
Do you want to know how to become your own web site traffic & custom lead generator? Click Here: Are More Leads Really Profitable?
Discover more how you can start generating your own custom leads fast, check it out here now: Generate Leads
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Seo For E-commerce Website
SEO utilization in a proper manner for E-commerce website is a crucial tactic yet interesting as you - Who Said Only An Expert Can Print Remarkable Catalogs?
Believe it or not, it takes no special skill or expertise to create catalogs. And though you may not - First Search Consultancy - Web Promotion Methodology
First Search Consultancy pioneers the cause of web promotion methodology. Every web promotion campai - Advertising Articles - How To Overload Your Website Traffic For Free Part 9
The more traffic you can create, the bigger the presence your website would have on the internet. Mo - Website Design Articles - Skyscraper Banner Design Ads Can Be So Cool
Certain advertising models have become like the internet standards among the global business admins - Internet Marketing Articles - Why Is SEO Important?
If you own a website or are an affiliate marketer you know just how important SEO is. For the others - Dream House Using Classifieds
In the times of our forefathers, buying or selling a house was as easy as buying a magazine from a b - Turn To Classifieds If You Want A Tutor For Your Son
India is country which though progressive still has very little internet penetration. Less than 5% o - Hiring Personnel Through Classifieds
Before the advent of internet, it was a tedious job to hire personnel for your business. Finding peo - How To Stop Hiring Bad Brochure Printers
Tired of making mistakes in hiring brochure printing companies? Well let me teach you a little bit a
Most viewed articles in this category:
- Tips for Web Site Localization
Your company is expanding to foreign markets and you've been chosen to oversee the localization of y - Website services Launched
www.majornewswire.net is a leading Internet press release and articles distribution service. W - Promoting Your Website Online
At the end of the day, Google is just a machine with its every process determined by an algorithm. I - Creating Content - Guide for Websites and Content based Businesses
This advice applies to websites, magazines, newsletters and to any individual or small business - The Single Most Important Aspect Of Website Promotion
The question very regularly comes up concerning the most effective ways to bring traffic to a websit - Know Your Objectives - Before You Submit To Article Directories
Marketing is often segmented into four distinct sets of activity. The four P's - Product, Prici - www.Taxidermy4cash.com, William Borrer of Henfield, West Sussex.
William Borrer, Naturalist William Borrer was born at Barrow Hill, Henfield, West Sussex on - The Social Web for the Anti-Social
You decided to get into e-commerce because the last thing you wanted was to have to deal with people - Website Localization from a Webmaster's Point of View
What are the benefits of website localization from a webmaster's point of view? You can reach more p - Selling and Promoting Your Products on Myspace
Myspace.Many people have the impression that such sites are for teenagers and fun only. And yes, th