3 Email Marketing Mistakes to Avoid
Here are three common mistakes to avoid during your email marketing campaign.
Do not try to sell the product in your email
Your number one goal for the email should be to pre-sell (or soft-sell) the product or service you're promoting, even if it's your own. Introduce the product and attempt to generate some curiosity and excitement. Then once you have the reader's interest, send them to the sales page - the merchant's or your own - for the actual sales pitch.
Focus on creating a positive attitude towards the product, which should result in many more people visiting the sales page. Readers do not want a long sales letter in their email; and if they do in fact click your link, they may be increasingly annoyed to read yet another sales letter with the same information they just saw in the email.
Poorly formatted emails are a major turn-off
Although this may appear to be obvious, it's surprising how often I receive a promotional email that is difficult to read - full of spelling mistakes and poor grammar; if I have trouble getting through the first few sentences, the email will quickly find its way into my Deleted folder.
It doesn't take much effort to use a spell-checker and proof read the email copy before sending it out. If the sender can't take the time to do this, why should I value his or her opinion on a particular product?
Do not use too much hype in your email
Although you may be excited about the product or service and you want to get your readers to feel the same way, you should avoid using too much hype in your email copy, as this will lower your clickthrough rate.
It's ok to display sincere enthusiasm, you don't want your emails to be boring, but take care not to over do it. The email shouldn't sound artificial just because you want your wording to sound more energize.
If you truly believe in the product you're promoting and think it will benefit your readers, you shouldn't have a problem convincing them of this without including useless hype.
Related Tags: marketing, sales, product, mistakes, hype, email
Sean Kenaston
www.no-nonsense-marketing.com
Click Here to discover a simple, yet powerful strategy that will ensure you're getting the highest conversions from your email marketing promotions.
Recent articles in this category:
- Email Articles - All The Reasons To Play Nintendo Wii
The Nintendo Wii is a fine system that has people of all ages playing it. From small kids to seniors - Computers, Can Your Email Address Account Ever Expire?
"Just because a person has an email account doesn't necessarily mean that they are an active ema - Email Marketing: sending HTML VS sending text emails
HTML or Text Emails for Email MarketersThe idea of what type of email to send to one's recipie - Spam Checkers More Important than Ever
Ask anyone you know if they like spam and they will probably give you an incredulous look. Now - Link Popularity, How to Building an opt-in email list the right way
Imagine if you had a list of 10,000 names and addresses of people who agreed to opt-into your ph - Email Marketing and Your Small Business
Your small business needs email marketing to survive and save money on advertising. In general - Small Business Marketing Tips
When it comes to small business marketing there are several things that must be kept in mind. - Email Evolution and Relevance of Email
Today when people open their email inbox they want to see emails from co-workers, friends, fam - Business, Use Adsense Templates For Your Squeeze Page
One of the things you need when you start an online business is a list. You have heard the old s - In Just One Day, We Made Over $4,000 Using Mailloop!
The PROBLEM is, unless you automate your email chores early in your business lifecycle, what you're
Most viewed articles in this category:
- Email Overload
Email overload is such a big problem that I believe your Site Pro News subscribers would love to rea - How To Use An Autoresponder On Your Website
Ok, so you have a great product and people are visiting your site, but perhaps even though they are - Bulk Emailing - Is it Really Such a Good Idea?
A couple of years back there used to be ads all over the place advertising bulk email software. Thei - Get Your Emails Read: The Key Points
If you have an email list then you will realise that in order to leverage that list for profit, you - Etiquette For Effective Email Marketing
It's an old, old saying, but it's true: you only have one chance to make a good first impression. - Why is your 'from' Address so Important for Email Deliverability?
1) From name is not always displayed AOL only shows users the from address, not the from na - Building Target Opt in List and Affiliate Marketing
Would you like to find out what those-in-the-know have to say about list? The information in the art - Highly-targeted Opt in List Building
When most people think of targeted list, what comes to mind is usually basic information that - The Reign of Spam Continues
Spam has turned into an out-of-control monster. The amount of junk email being sent in cyberspace ha - Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the bas
