One of the most powerful tools for marketing on the internet today is Google. Many startup internet businesses are aware of Google monetizers such as adsense for content, search, and referral but aren't aware of the flip side of this coin. The flip side being those that actively advertise to promote traffic and revenue.

If you plan to advertise with this popular method then you should be aware of what you are getting into.

Advertising

You can advertise to people searching on Google and their advertising network, reach people who are actively looking for information about your products and services online. You can easily control costs because you pay only when people click on your ad. Shop around before you commit, there are many other ways out there to advertise and many other advertisers that will gladly take your money. Take a look at JumpFly.Com or Snap.Com.

Business Solutions

Enhance your website. Accept Google Checkout on your website to convert more customers and lower your transaction processing costs. This can help lower cost and save time by letting Google do all the processing for you. One company that has a similar solution is Hyperion Solutions. Remember to look before you leap. Just because a company is well known or say they can get the job done doesn't make it so.

Analytics

Use easy-to-understand visually enhanced reports to help you make profit-generating improvements to your website. These reports include, Search for your website and Web Search and Site Search which provides Google search results to users who want to search the web or just your website. Personally I think that Digg is better than Google at this but check it out for your self. Put some feelers out and ask around in a few forums, neutral ones. Read this article for more information Better Than Google Analytics Increase your productivity

Enhance your business productivity with Google enterprise solutions for search, collaboration, and geo-spatial applications. Find information in your organization. Help your employees find information faster with integrated desktop, corporate network and web search. I don't know of anything else but I have read that ZDNet.com is giving Google a run for their money and have a friendlier interface. Communicate better with Google Apps

Get private-labeled Gmail, Google Calendar and Google Talk accounts, plus collaboration and publishing tools. No hardware or software required. Share documents and spreadsheets online. You and your colleagues can collaborate on projects in real time from anywhere. Add the power of Google's mapping and 3D visualization technologies to your business applications. Usurpers to the title of who has the better apps are Netvibes and EditGrid, keep your eyes open for these two.

Webmaster Central

This is Google's one-stop shop for comprehensive info about how Google crawls and indexes websites. You can learn here how to ensure that your site is easily crawled and indexed and access tools that will enable you to diagnose crawling issues, study statistics on how your site is doing in their index, and tell them how you'd like your site to be crawled and indexed. The Site status wizard will help you find out whether your site is currently being indexed by Google. This is the most popular and the most used so use it. Google is the big dog on the block for a reason. Google's blog for webmasters

The Google blog will keep you up to date on what Google is currently working on. You can also get the latest news and info on how Google crawls and indexes websites, Webmaster tools (including Sitemaps), Statistics, diagnostics and management of Google's crawling and indexing of your website, including Sitemap submission and reporting. If you wholeheartedly subscribe to everything Google then you should be reading the Google blog. It's an informative read.

Google's discussion group for webmasters

Talk with your fellow webmasters and share your feedback with them and also submit your content to Google while learning about submitting content for Google properties such as Google Base and Google Book Search. Submitting your content means to submit your url for indexing and crawling by Google the Google spider. Google Base is a place to which you can easily submit all types of online and offline content, which Google will host and make searchable online. The discussion group works hand in hand with the blog. If you do one it wouldn't really make sense not to do the other. Webmaster help center

See answers to frequently asked questions about crawling, indexing, ranking and other webmaster issues. I know I go here often. Since Google is the top ranker, you should be aware of how to optimize your site for them. The Webmaster Help Center can answer many if not all of your Google related questions.

In Closing

Google's suite of webmaster tools provides you with a free and easy way to help improve your site's visibility in our search results. Whether you're a large book publisher or a small press, sign up for the Google Books Partner Program and help users discover your book on Google. If you create video content either professionally or as a hobby, Google Video provides a free platform for people to search, preview, and play your video. Create your own targeted ads using AdWords. With credit card payment, you can see your ad on Google today. Publish ads that match your content, help visitors find related products and services - and maximize your ad revenue. Reduce support costs, keep users on your site longer, and turn browsers into buyers with the Google Search Appliance or Google Mini.

Sources: groups.google.com

ABOUT THE AUTHOR

Andrew Witherspoon is a freelance writer, an internet entrepreneur and a staff writer for Literafeelya Magazine.

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