How often has this happened to you?

It's almost like your brain has had time to reset overnight and is fresh the next morning. Or has your brain been working on the problem while you sleep?

The worst case of a short term memory problem, is when you see someone walking towards you in the street. You met them the day before and can't remember their name. But as you stress your memory to remember their name, it just becomes a no win situation. Their name appears to get further and further away from your memory.

How can such a small problem make us want to cross the street to avoid greeting the person?

And then 5 minutes later, their name just mysteriously pops into your mind!

Very frustrating, to say the least.

Brain entrainment has been around for a very long time. Many years of research has proved that brainwaves provide a valuable insight into a person's mind and body. Not only that, but they can be stimulated to actually change a person's current state of mind.

How many times have you felt like you needed to change your state of mind? Some days things just get done easily and without effort, while other days it is a struggle, and things don't flow as well. This is largely due to the state of your mind.

Research has shown that, by causing the brain to produce or decrease specific types of brainwave frequencies, it is possible to bring about a large variety of mental states and emotional reactions.

This is brainwave entrainment. The process of enhancing your normal brainwave state has been known to scientists and doctors for many years.

But why would you bother?

Well, the documented benefits include, but are not limited to, improvements with:

temporary pain relief, temporary stress reduction, sleeping disorders, general relaxation, and meditation. Binaural beats were the most recognized form of brainwave entrainment, until the recent discovery of the more effective isochronic tones. Binaural beats were first discovered in 1839 by a German experimenter, H. W. Dove.

The human ability to "hear" binaural beats appears to be the result of evolutionary adaptation. Many evolved species can detect binaural beats because of their brain structure.

In humans, binaural beats can be detected when carrier waves are below 1000 Hz, approximately. This is because wave lengths below 1000 Hz are longer than the diameter of the human skull. Therefore, these wave lengths actually curve around the skull by diffraction and are heard by both ears.

As the sound wave passes around the skull, each ear hears a different portion of the wave and it's this difference that allows for the accurate location of sounds below 1000 Hz.

So by listening to a specially designed brain entrainment CD, you will hear sonic tones that will induce low frequency energy which your brain will attempt to duplicate or 'entrain' to.

These frequencies are normal, everyday frequencies found in the EEG waveforms of humans, and it is well documented that increases in the following areas are possible:

Memory capabilityMental absorbencyIntellectual staminaThought powerMental acuityAnd overall intelligenceSo, is brain entrainment vital for business success or any success?

I certainly believe so and wouldn't live in a business environment without it.