5 Strange Tricks To P-u-l-l People's Eyeballs Into Your Sales Letter


by Kale McClelland - Date: 2008-07-26 - Word Count: 433 Share This!

Grabbing people's attention and getting them to read your marketing material is becoming ever so challenging. But techniques and tricks are becoming ever so clever.
It's no secret that without an effective, attention-grabbing headline, your sales letter can be completely useless. The same goes for email subject lines to convince people to open them.
There are some truly "hypnotic" text tricks you can use to make your titles, headlines and subject lines grab people's attention and hold on. However, some of these tricks are definitely avant-garde, and not for those who like "middle of the road."
And we've used these ourselves, so they work.
Here are 5 very unusual tricks you can use right away to stop anyone in their tracks (if you DARE to use them):
1. Use a fill-in-the-blank headline. For example 'Write At The Speed Of _____!' Is there a quicker way to generate curiosity than having a blank in your headline? We've yet to discover one.
2. Write your headline backwards. '!thguohT detpurretninU fO deepS ehT tA etirW' You'll be surprised how many people will sit there and really want to figure out what you're headline says, especially if they're caught off guard!
3. Write two appealing words and one that is totally unrelated. 'Money! Freedom! Cows!' There's something about humor that often combines two or three completely irrelevant ideas or subjects.
4. Emphasize specific words with all capital letters, underlines, or dashes. Here's a hint. Look at headline of this article again. You can make certain keywords really stand out in your headline or title that subconsciously trigger a favorable response from your readers.
5. Censor out one or two words. 'Write at the xxxxx Of Interrupted Thought!' This is similar to having a blank in the headline, but using characters or a 'black box' to block out a word from being seen. Again, your readers can't help but think, 'What are you hiding?'
Once you use these tricks, make sure you explain the title or headline in your opening. Don't be seen as unprofessional. For example, you could start your opening paragraph by saying, "I see my headline got your attention." Then go on and explain yourself so the readers understand.
There are a lot of other techniques you can use and come up with on your own. These are just a few of the tricks listed in the 'Hypnotic Traffic Tools' bonus report. Use these ideas sparingly as well throughout the body of your content, instead of just keeping to your subject or headlines with them.
Go on and give these a try, and see how much fun they are!

Related Tags: website promotion, increase website traffic, internet marketing strategy, marketing on the internet, website marketing strategies

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