What's Better For Your Business - Search Engine Optimization Or Pay-Per-Click Sponsored Search?
Search Engine Optimization (Natural Search Results)
Future clients search the internet by entering keywords into a search engine. In order for your website to appear in the natural results pages, your site must contain those keywords or phrases. Certain style changes like placing keywords in bold, italics, or bulleted and numbered lists can optimize your site for search engines. Changes can also be made in the actual HTML coding of your website, such as the title tags and meta tags, to better your chances of being found through natural search. Search engine optimization takes time, but is the most effective way to draw traffic to your website.
Sponsored Search (Pay-per-click)
There are two different types of sponsored search options. Sponsored search based on a keyword search allows companies to have links to their websites on results pages for a small fee. Sponsored Search based on content context is a different concept. Search engines have partner websites. On these partner websites, content specific advertisements can be placed. For example, a partner website may be a site about architecture. Perhaps a tool company may place advertisements on this website. Though not quite as effective as Search engine optimization, sponsored search gets results quickly.
Search engine marketing is a necessity for companies with a website. You must ensure that your site is being visited for it to be successful. Many companies will spend hundreds or thousands of dollars for a flashy website and forget about marketing it! This is extremely ineffective. Get your website found with search engine marketing!
Related Tags: seo, internet marketing, pay per click, search engine, search engine marketing, search optimization
About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit http://www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.
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