The MLM world has changed…and it's going to change even more.

Here's the good news. As the industry evolves, you as a network marketer, now have the opportunity to generate your own leads and grow your MLM business like never before. And there are some major reasons why you absolutely should if you want to give your business the best possibility of success.

Generate your own leads? That's right; you really can. You'll also be happy to find out just how easy it is. In fact, by picking up just a few simple skills, you can quickly begin generating leads like a professional and your business will reap the benefits.

Now, even though there are countless good reasons to generate your own leads, I've listed the top 4 reasons here:

1. You can get paid by your prospects even if they never join your business or buy a single MLM product or service. Yes it's true. You can actually monetize your leads with generic business building information they can use to build any business they decide to join. This creates an extra income stream that covers your advertising costs and pays you whether your leads join your business, buy your MLM products or services, or not. A good lead generating system runs automatically for you and creates a retail income 24/7 that can then be used for, you guessed it, creating more leads and more income!

2. Your leads will be "fresh" and 100% exclusive. You can contact your leads immediately after they leave their contact information. You'll never hear objections like "that wasn't me", or "I don't remember filling out anything". Since you generate each lead yourself, your leads will never be re-sold and you'll never have to worry about anyone else contacting that lead about another business opportunity, unlike purchased leads.

3. You can follow-up with your leads and recruit them later if they're not ready to join just yet. With purchased leads, once a prospect says "I'm not interested", they're usually discarded. A good lead generation system can keep a prospect in a pipeline of constant contact. The idea here is to send your prospect a continuous stream of generic business building content, NOT more information about your opportunity. By doing so, your prospect will not feel pursued and you will position yourself as a leader who knows how to build a business. As a result, when the time is right to get started, your prospect will turn to you.

4. You will become the "hunted" instead of the "hunter". Once opportunity seekers realize that you know how to build a business and generate your own leads, many of them will be contacting you. Because you've separated yourself from all the "hunters" out there, you will literally be able to pick and choose who you want to recruit and work with in your business!

The bottom line here is…you want to give your business every possible advantage. Learning to generate your own leads will pay dividends for the life of your business.

Remember, people are looking for a leader to follow. The vast majority of network marketers are not willing to take on that role and learn this simple skill set. If you do, prospects will seek you out and money will become a non-issue, recruiting will become a non-issue, and your business will enter a whole new realm of success because of it.