Coach Web Site SEO - Terrific Title Tags
Many coaching web sites lack good page titles. They are often completely ignored during the design process or just poorly written.
This causes two main problems:
Firstly, a poorly written title won't get many clicks.
Here's what happens .
When someone performs a search, they are provided with a list of results to choose from. This list uses your page titles to display to the person doing the search. If your page title doesn't grab attention, it won't be clicked on.
It's like writing a great book on how to catch fish, but giving it a crumby title of "A Fishing Book." It will easily get passed up in favor of the book next to it titled, "How to Catching A Lot of Fish - Easily"
The second problem is lower search engine rankings.
Generally speaking, if your page titles don't contain keywords that people are searching for, then your pages will have a lower ranking than if your title did have those keywords.
So you will want to make sure you write good titles for your web site page to both increase your rankings and to attract people to click to your web site.
So, where do I find the page title?
It can be found in the html source code, towards the top of the page, and looks like this:
Welcome to John Smith's coaching web site.
So, how do you write good title tags?
The two biggest things to keep in mind when writing your titles are:
1. Include your keywords in your title. Search engines use the words in the title tag to identify what your web page is about. Including your keywords in the title tag will improve its ranking in search engines.
2. Make your title attention-grabbing. As mentioned before, search engines use page titles when displaying results. If you make it attention-grabbing, it can win more clicks and bring more traffic to your web site.
Here's more advice on writing attractive, keyword rich title tags:Include your keywords towards the beginning of the title. This gives those keywords more prominence. Avoid filler-words. Words like "the," "a," and "and" just take up space and don't help your ranking. Use your name, your patented coaching process, book title or other well-known trademark in the title tags of the pages in which they are mentioned. Don't put "John Smith - Business Coach." This won't grab attention as much as something like "Business Coach - Grow your business 200%."Use about eight words. This is the amount that is visible in search engine result pages. Write titles that draw attention. Some techniques include: using keywords that people are searching on, using problem statements, benefit statements.Be sure your titles accurately reflect what is on the page. Misleading titles disappoint users and search engines may penalize your site.Don't overstuff your page title with keywords. It makes for a bad looking title in search listings and puts your page at risk for search engine penalties. Don't keep the same title tag across multiple pages. This implies the pages are of the same content and they really aren't - a minus in the eyes of search engines.
Here's an example of a title tag for the home page of a career coach web site:
"Career Coach for Accountants and Lawyers - Increase Your Earnings"
You can see that this title includes a benefit statement, relevant keywords, and the target audience's name - good for rankings and good for getting attention.
In conclusion, make your title keyword-rich for search engines and attention-grabbing for searchers. It's an easy way to boost your search engine visibility and bring more visitors to your web site - more possible clients!
Source: Free Articles from ArticlesFactory.com
Related Tags: seo, web, coach, site, tags, title, terrific
Kenn Schroder helps coaches who are struggling to attract clients. He provides web design, web marketing and search engine optimization to help you build a client-attracting coaching website.Get your FREE report and FREE newsletter to help you build a practice full of clients. www.CoachingSitesThatWork.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- What is the Google PageRank: An Easy to Understand Introduction
THE GOOGLE PAGERANK EXPLAINED SIMPLYA common question amongst website owners is, "How is the G
- 3 Easy Way to Get Edu Baclinks
Education websites are the most trusted websites on the internet and if you've got backlinks on thes
- How to Launch Your Own SEO Company
Having knowledge and experience about search engine optimization doesn't really mean it's goin
- Ethical SEO optimization always pays stable search engine rankings
Normal 0 false false false MicrosoftInternetExplorer4 /* Sty
- Five Easy to Make Mistakes That Keep Search Engine Robots Away From Your Website
Search engine robots are very simple software programs. If an indexing robot cannot find the conten
- Generate an Intelligent Set of Link Building Services
Link building can be best defined as the most suitable way of promoting a website, however, at the
- It's Time to Develop Intelligent SEO Content Writing
Creating appropriate, value content is significant for a website to get listed on the search engine
- Does Your Website Have No or the Wrong Sitelinks in Google?
What are Sitelinks? Sitelinks are additional links below the description and the URL of a web page
- Search Engine Optimization and Spam - How Will You Know That?
There is a fine line between proper search engine optimization, and what a search engine will consi
- 9 Steps for Making Money Online
I've outlined a step by step marketing process flow, and more, on how to setup an online Money Mark
Most viewed articles in this category:
- Free Search Engine Optimization Tools on the Internet
As I run across tools and websites that I find particularly useful for software and high tech compan
- SEO Explained
Search engine optimization is part science and part art. How well it is done has a lot to do with t
- SEO - Choosing Blog Fonts and Colors
Part of having a cohesive blog design is to choose one or two fonts and two to four colors and stick
- How "Blog-and-Ping" Can Boost Your PageRank
"Blog and Ping" is a term that refers to a technique where you make a post on your blog, and using y
- Top Ranking SEO Secret
Most web programmers and designers now have a good idea of how to optimize their site using on-site
- Affordable Seo: Where Do I Start To Optimize My Website?
The Starting point is clear. Understand what your main competitors are doing. That is Right! If you
- Off Page SEO: The Importance Of Incoming Links And Search Engine Optimization
Off page SEO: The importance of incoming links and search engine optimization Off page seo an in
- Stop Chasing the Search Engines and Get Better Traffic
Search engines are mysterious and unpredictable. One day you might be on the top of the SERPs and t
- How To Get Search Engine Traffic From Kenya in Africa
Traffic from Kenya and Kenyans via search engines like Google basically means unlimited traffic and
- Why Search Engine Fail
Imagine asking a stranger for directions to a clothing store. Chances are, the stranger will