How To Spot A "Replicant" - A Phony Author And A Purchased Article
I'll get to that in a minute, but let's briefly discuss the problem with many of the leading Internet writers. In a nutshell, many of them aren't writers at all, but people who have bought the right to put their names on pre-written material that is "licensed" to as many "experts" as possible.
What's wrong with that?
It's dishonest, for one thing. Many purchasers and re-posters of articles are given "Expert Author" status by Ezines, based merely on the number of submissions they tender, making them seem more credible than they deserve.
They can flood an Ezine with 1,000 or more articles in record time, because they're merely cutting and pasting or using software to do the grunt-work.
This gives them top placement on the Expert Authors pages, so more eyeballs are attracted to their pieces than to the people who have actually put effort into personally planning, researching and writing their 50 or 100 postings. It rewards the "Replicants" with an unfair advantage.
Moreover, like any form of counterfeiting, the real currency of authorship is diluted in value. Like those degree and diploma mills that mint Ph.D.s for a few hundred or a thousand bucks, without any academic performance requirements, everyone with an authentic degree suffers a diminution in credibility if the charlatans, who are also incompetents, aren't exposed.
Ezines claim they will not accept unoriginal material, but they do so all the time.
If they're serious about detecting and deterring literary frauds, they should scan incoming articles for personal pronouns.
I've noticed in nearly every bogus article, whether it deals with mortgage loans or acne, there won't be an author's voice present. You won't find the word "I" or "We" in them, because there is no specific author that is speaking to us.
This is deliberate.
Accordingly, there won't be any personal examples about the time "I was at the lake" or "I spoke before the Xerox convention," because the article is intended to be plain-wrap, appropriate for universal labeling by bogus "authors."
If it's personal, by definition, it is difficult, if not impossible to re-sell.
Related Tags: ezine, crm, sales speaker, ucla, usc, ezines, negotiation training, negotiation seminars, sales traiuning
Best-selling author of 12 books and more than 1,000 articles, Dr. Gary S. Goodman is considered "The Gold Standard" in sales development, customer service, and telephone effectiveness. Top-rated as a speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: gary@customersatisfaction.com. Your Article Search Directory : Find in Articles
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