It's no secret that having your site rank amongst the top in search engine results is a surefire way to reach your target audience and receive unique visits. Web traffic studies say that people who stumble across your site through search engines are more likely to buy than those that find your site via emails, banners, or other website promotion tools.

First and foremost, it is essential to know where your current website traffic is really coming from... and no, a simple hit counter on your website is not effective enough. A successful website requires unique visits. Full knowledge as to what means people are taking to find your site is essential to increase website traffic. Knowing the keywords entered into the search engine and which search engine directed each visitor to your site is crucial to increasing web traffic. More often than not, this data will aid in finding new search engines and terms, which will help show you how to further increase your website traffic.

As previously mentioned, to increase website traffic, submitting your site to numerous search engines, pay-per-click sites, and directories could prove extremely effective. A large percentage of these sites include an "express" or "rush" option which will allow your website to be evaluated more quickly. For search engines such as Yahoo and Google, both of which are renowned worldwide, direct search engine submission may not be as valuable. More times than not, the most effective method of increasing your website traffic is to link your site to a high-ranking site.

Another option to increase your website traffic is submitting to Pay-per-lick (PPC) listings. These PPC engines function by having you bid on which keywords you would like for your site to appear under. The more you are willing to pay per person that enters your site, the higher your website will be ranked in the provided keyword. The most valuable and critical step is to fine-tune the description you submit for your site. This helps potential visitors to decide whether or not to enter your website, ultimately increasing website traffic.

Moreover, your website design should be visually exciting or engaging. It is important to keep your visitor in mind. What type of site will appeal to your target audience? The look of your website is crucial to increasing website traffic. If you do not have experience in web design, simply start with a template and build from that. If you are more advanced, building your site from scratch could prove to be the best option for you. But always keep in mind that a well designed website isn't worth a thing if it's not functional!

You now are aware of the recommended steps to increase your website traffic. First, know where your current website traffic is generating from in order to gain an idea of how to increase future website traffic. Secondly, submit your site to as many directories and search engines as you can. Pay-per-click may even be a wise option. Lastly, make your website well-designed and functional, and your website will be on its way to a higher-traffic existence.