The Importance Of An Internet Presence
The difference between a website with practically no sales and visits, and a flourishing website that generates significant traffic and profit ultimately lies in promotion and marketing. In fact, many websites even get away with slow, unattractive, and unimpressive content simply due to their online visibility. Of course, they won't be performing as well as they could.
A study by Oneupweb shows that as many as 88% of websites are not optimized for marketing and promotion! If a company gets, say, 50 visitors a day to an intelligently developed website - they should expect some of these 50 visitors to make a purchase or request whatever the site may offer. Now, if a company starts to get hundreds or thousands of visitors to their website every day, even a poorly developed website lacking many of the above points will probably outperform the website with 50 visitors a day. Traffic, generated by online marketing and promotion is the most important aspect of a successful and profitable web presence.
If you build it, will they come?
With billions of websites on the internet, and new pages being added at an estimated rate of 7.3 million every day, how will one more website make a difference?
There are many factors that largely affect the performance and results of a website: Website appearance and general image Website load time - the time it takes users to see what they are looking for Navigational Structure of the web site Web site content and it's presentation Conversion Allowance - The ability to allow people to find what you offer and obtain it Cross browser/platform compatibility - ensuring every visitor has the same experience
But, even the most beautifully, strategically, and intelligently designed web site will not make a bit of difference if no one knows about it and no one can find it.
Obtaining a professional and profitable Web Presence
With 7.3 million new pages appearing online every day, it's obvious a lot of people are creating content for the web. Everyone from middle-school students to college professors are creating and uploading websites, and the quality of web content varies as largely as it's authors. To make matters worse, a website seemingly perfectly developed to an untrained eye commonly contains one or many elements which will inevitably lead to the failure of any significant success.
Once a company realizes the potential a strategic online presence can make, the next step is planning how to go about it. Completely ensuring a professionally developed website and internet presence is extremely difficult for the average business owner, as determining which factors are most important to the projects success and therefore hiring the right company is often practically impossible.
Website Development, online marketing and internet promotion techniques have been steadily and rapidly evolving since the boom of the internet. Rapid changes in technology and increasing technical requirements make staying on top of website development increasingly more difficult. Furthermore, search engine marketing and online promotion of websites changes so frequently that they may never be taught in a course room to any affect.
Related Tags: internet marketing, web marketing, online promotion, internet advertising, website development
http://www.bjornenki.com - Website Development & online marketing and internet promotion
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t