Make Your Web Site More Interactive
You can accomplish this through a variety of methods, from posting timely content to creating communities of visitors. Your company will benefit by:
Developing better relationships with customers. The more compelling the site, the more visitors will come to rely on your organization for information or advice. This reliance ultimately leads to more customers, improved customer loyalty and lasting relationships.
Better standing in search engine rankings. The more hits you get, the higher your Google ranking. Posting fresh content regularly will help you draw more traffic to your site.
Insightful customer feedback. By using surveys and discussion forums, you can learn how customers feel about your company, products or services.
Here are some of the best resources to help you get it done :
Add a blog
Publishing a blog is a great way to share information of interest to your customers and to establish your company's voice. It's also a great communications tool for cementing relationships with prospects and customers. A blog, however, requires a time commitment on your part. You'll need to update it regularly, and make sure you have something to talk about on an ongoing basis. A boring blog is worse than no blog.
Add a podcast to your site
Podcasting is the practice of delivering audio files from the Web onto a PC or portable media player like the Apple iPod. You can make your own audio podcasts (like a radio show) about issues important to your customers. Make your podcasts available on your site so that visitors can download them at their convenience.
Keep your site chock full of fresh information
A static site is a turn-off. If your latest press release is months or (God forbid) years old, it looks as if your Web site is a low priority; or perhaps that your company has tanked! Also, a continually updated site generally gets regular hits from new and returning visitors, and active Web sites score higher in search engine rankings than dormant sites.
Create a resource center; and stock it with relevant material
Educating visitors on topics related to your products or services will keep people coming back and will position your business as an authority in your particular arena. Along with posting the articles to your own site, offer them others to further drive traffic.
Refresh your site with a discussion board
Forums help you create a community where visitors can discuss topics among themselves and communicate directly with you. The greater a sense of community your prospects and customers have, the tighter the bond with your company.
Conduct online surveys
Adding surveys or polls to your site to get feedback on hot issues or to solicit input around product direction is a great way to engage customers. There are plenty of online tools available that make adding these capabilities pretty straightforward.
Related Tags: internet marketing, internet, web, blogs, web design, web site, podcast
Ghazali Ridzwan is the friendly Web Consultant from ANTARAMEDIA (http://www.antaramedia.com), an agile web firm that specializes in design and developing dynamic web sites & solutions that enhances busineses. He has designed numerous award winning web sites and is passionate in creating useful web solutions that makes peoples lives more convenient.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Many Different Content Management Systems Are Available ( Cms)
At this time the rule is that going to the content management system open source and a commercial. H - Establish Your Credibility Online
Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking on - Make Money Online Fast - Is It Possible?!
When you see the phrase "make money online fast" you may wonder to yourself, is this for real?! And - What Is Auto Traffic Avalanche?
Many people is talking about this great tool, and that became an excellent software, that can genera - Beginners Guide To Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opini - Say No To Just Having Enough To Get By...look For Wealth After A Fixed Paycheck
For the last year, I am proud to say that my regular weekly salary was earned through direct deposit - How Outsourcing Works - Hiring An Outsourced Virtual Assistant
Outsourcing is a proven means of helping businesses cut resource costs while getting the same level - How, Where Should You Start And Get Paid In Affiliate Marketing?
Before internet, freelance jobs like insurance, network marketing and real estate used to be the onl - Saratoga Builders Help You Make Informed Decisions
Numerous American central heating designs implement a furnace which blows forced hot air by means of - Basic Features Of A Good Web Hosting Plan
There are a few features that you should look for when you are picking a good web hosting plan, ther
Most viewed articles in this category:
- Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits yo - Information Products - Your Action Plan
If you've been thinking of writing your own information product, here are a few tips to help you get - Are You Missing Out On This Method Of Generating Instant Cash?
If you have not yet heard of Bum Marketing, you're missing out. It's a great online marketing metho - How to Find a Home Based Business Internet Opportunity Thats Right for you
Copyright © Jagraj Gill http://www.payitforward4profits.com/jaggiegill Finding the right hom - Can It Be True? Can You Really Use The Internet to Create Money?
Is it hype? Or is it real? Is dramatized and exaggerated? Or can I really use the internet to cre - How to Create a Virtual Grand Opening
Copyright © 2007 Donna Gunter Grand openings and ribbon cuttings don't have to be limited to bu - What Is The Hottest Product To Sell Online
After going through a survey from all the internet Guru Alex Mandossian, Armand Morin, Derek Gehl an - Web Based Employee Time Clock
The power of the internet is in its connectivity. Many people think that the internet is great becau - Driving Hordes of Traffic to your Site
Getting enough traffic to your site is the overwhelming problem for anyone new to Internet or Affili - So You Want to Start an Online Business Part Two - Analyzing Keywords
Analyzing Keywords Continuing on from Part One of 'So You Want to Start an Online Business'; we wil