Introduction to Pay Per Click Advertising - Part 1
The benefits of Pay Per Click internet advertising compared with traditional advertising methods is simply this: almost all traditional methods are broadcast methods to people who have shown little interest in buying your product. Think bill board posters, TV ads, radio ads, flyers through doors, magazine ads etc etc. They are all broadcast adverts. Sure there some targeted than others, if you are selling marketing services to businesses, you advertise in a Marketing magazine, but that's a crude method these days.
Compare that to some searching Google for "how to do online marketing for lawyers"? That's a person that right at that precise moment in time is interested in learning how to do online marketing for lawyers! If you expect to sell a product or service that can help them, you'd better hope that you're on the first page of Google. How much is it worth to you to have that user visit your site within 5 seconds of typing that into their search engine? 5p? 10p? 50p?
Sure, you could search engine optimise your website to make sure you have first page rankings for that term, but this takes time and a reasonable investment in cash. This is where Pay Per Click marketing really comes into it's own, and is under used in my opinion. You could be on the first page of google the same day for that search term for a very small budget. In a week you'd have some indication of how many people are really prepared to search for that term, visit your site, and buy your product. And it could even cost you less than £100 say. This is real time, right on the money, market research for a tiny budget that you simply can't get any other way.
What's more, let's say that you are paying 20p per click, and 500 people click your advert making a total spend of £100. Let's say your conversion rate is a modest 1%, so you've got 5 new orders and more importantly 5 new customers that you can now up sell to. All for £100 spend! How much is your average customer worth to you? It's attractive isn't it?
One important thing to know is how Google ranks the sponsored Pay Per Click marketing Adverts. In essence it's a real time auction. The highest bidder wins. If you bid 20p and someone else bids 25p, they will rank above your. Actually it's a lot more complicated than that, as if you have a better quality Pay Per Click advertising, it's possible for you to rank higher than the 25p advert because Google will give boosts to higher performing Pay Per Click Adverts. What this means is that if your advertising professional knows what (s)he's doing with Pay Per Click bid management, it's possible to get higher rankings (read more traffic) for less money. So your valuable online website promotion budget goes further and you save money. Conversely, if your online advertising campaign is managed by someone who doesn't know what they are doing, it will cost you more. Or worse, Google will penalise your campaign by artificially increasing the amount you have to pay for a click, this is called getting a "Google Slap" for being a bad Pay Per Click advertiser.
Related Tags: pay, seo, advertising, search, management, engine, promotion, services, per, campaign, click
If you would like to talk to a Google Certified Advertising Professional about a Pay Per Click review of your existing Pay Per Click Advertising campaign or you're simple interested in outsourcing the whole setup and running of your Pay Per Click campaign with our Pay Per Click Management Services, then come visit us at http://www.intrinsic-marketing.co.uk
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- How To Use Pay Per Click (ppc) To Do Fast & Easy Marketing Research That Guarantees Results
Although you may be extremely active in your search engine marketing, it's a good bet that you still - Finally - A Top Secret Way You Can Get Google™ Adwords Pay-per-clicks Free
A new breakthrough secret is all you now need in order to get your Google™ AdWords pay-per-clicks FR - Pay Per Click Advertising - Can You Make Money Online With It?
With PPC competition getting tougher and advertising costs getting higher, you may be wondering if y - Pay Per Click Advertising - What Are The Pros & Cons?
PPC advertising is a great way to get targeted traffic to your website instantly. This beats having - What Is Pay Per Click Advertising And Google Adwords?
Pay-Per-Click (PPC) Advertising is a very popular way of getting instant targeted traffic to your we - Pay Per Click Advertising - What Is It? And How Can It Help You Make Money Online?
What is PPC (Pay-Per-Click) Advertising?PPC advertising is a very popular method to generate targete - Why You Should Create A Google Adsense Niche Focused Website
To earn a nice income with google adsense, you will want to have a good content-rich website. You do - Tips For Getting Traffic & Testing Your Google Adsense Themed Site
If you currently have google adsense on your website but aren't earning as much money as you would l - 3 Ways To Get Traffic To Your Google Adsense Focused Website
With googe adsense, alot of new beginners are frustrated by their lack of earnings. This is because - Quick Cash Concept Bonus - Quality Display Image Ad Marketing
One of the most effective tactics of marketing your business on the web is through the use of banner
Most viewed articles in this category:
- What Is Click Fraud?
If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld - Adwords Miracle - Bible To Passive Financial Freedom In 2007
I have read over and over and seen post made on forums, asking if it where possible to make more mon - Is Google Adwords a Scam?
A lot of advertisers have lost money with Adwords. If you visit the forums you can come across a lot - Google Adwords Profits
Adwords has become such a great place to pull in sales. The biggest advantage of Adwords is speed. Y - Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finall - Google Adsense Money Making Tips & Tricks
If you are new to Adsense (Google's affiliate program were you place their ads on your site and they - Traditional PPC Affiliate Programs
Due to the popularity of contextual advertising, webmasters often forget the traditional affiliate p - Adwords Basic Tips
Google Adwords is one of the most widely used programs to drive traffic to your website. But if you' - Learn My Adsense System For Adsense Profits
I don't know about you, but I am sick and tired of only making a couple of dollars per day from Adse - Index of Riches: Ad Section Targeting for Adsense Publishers
The World Wide Web is an increasingly crowded, noisy market, filled with people promising everything