No Matter What Kind Of Medical Facility You Run, Advertising Helps Gain New Patients
- Date: 2008-11-12 - Word Count: 398
Share This!
Do you have a Health Care facility? Are you a Pharmacist? Do you work for a hospital or clinic? Podiatrist? Pediatrician? Chiropractor? You may feel that advertising might be unnecessary. Health care isn't a frill, you know. Unlike other businesses, people become ill or injured and they will seek help. You're a doctor, so they'll come to you. Well, maybe not. What if they choose another physician? Your waiting room will have an extra empty seat while your competition has them lined up at the desk.
Uh oh. Perhaps you are in need of getting your name out in the public.
Humans are complex creatures, but there are instances in which they are entirely predictable. Advertising is an example. Radio and TV ads will bombard the viewers/listeners with the same ad over and over. There is a reason for that, and it is because it takes many exposures to a business before it becomes ingrained in their mind. So they hit the potential customer over the head with their pitch.
You, as a Health Care Professional, can take advantage of that human trait and put your business information in the mind of thousands of potential patients by using direct mail. It has been used for decades with great success, and it is remarkably affordable. In the past, direct mail was a paper postcard that went to entire neighborhoods or cities. Everyone got one, and some people responded to it. A recent improvement has taken the direct mail product for the Health Care industry one step farther, though.
That new product is a magnetic direct mailer. Like the original product, it is an attractive postcard…but his one has a quality refrigerator magnet attached, which is easily peeled off. They key to its success is the magnet. A good number of the old paper products got tossed in the trash just seconds after they were received. With the Magna-Peel ™ style direct mail product, the recipient is intrigued by the magnet and removes it from the mailer. Instead of dropping it into the trash, they fling it onto the fridge at home or their computer case at work.
The magnet will be seen many times a day now. Just like the TV or radio ad that is aired over and over, people viewing the magnet will think of your office or facility the next time they need the services that you offer. It's just human nature.
Uh oh. Perhaps you are in need of getting your name out in the public.
Humans are complex creatures, but there are instances in which they are entirely predictable. Advertising is an example. Radio and TV ads will bombard the viewers/listeners with the same ad over and over. There is a reason for that, and it is because it takes many exposures to a business before it becomes ingrained in their mind. So they hit the potential customer over the head with their pitch.
You, as a Health Care Professional, can take advantage of that human trait and put your business information in the mind of thousands of potential patients by using direct mail. It has been used for decades with great success, and it is remarkably affordable. In the past, direct mail was a paper postcard that went to entire neighborhoods or cities. Everyone got one, and some people responded to it. A recent improvement has taken the direct mail product for the Health Care industry one step farther, though.
That new product is a magnetic direct mailer. Like the original product, it is an attractive postcard…but his one has a quality refrigerator magnet attached, which is easily peeled off. They key to its success is the magnet. A good number of the old paper products got tossed in the trash just seconds after they were received. With the Magna-Peel ™ style direct mail product, the recipient is intrigued by the magnet and removes it from the mailer. Instead of dropping it into the trash, they fling it onto the fridge at home or their computer case at work.
The magnet will be seen many times a day now. Just like the TV or radio ad that is aired over and over, people viewing the magnet will think of your office or facility the next time they need the services that you offer. It's just human nature.
Related Tags: health care, direct mail, hospital, magnets, doctor, chiropractor, pharmacy, promotional products, dentist, promotional, clinic, pharmacist
Robert is currently working for ESP Promotions, supplying magnetic promotional products for the Health Care Industry. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Weights With Yoga - 3 Reasons Why You Should Be Doing It
By putting these two together that you are fulfilling the wants and desires of your respective syste - 3 Elements Of Your Classified Ad That Are Key For Your Success
Classified advertising is still an effective way to promote your products and services. When doing c - 2 Ways To Make Your Next Classified Ad Work
If you want to have success with classified advertising, then you will want to generate a lead. With - What Not To Do When Running Classified Ads
Classified ads are a great way to build your business brand and to get qualified prospects to your b - 6 Tips For Writing Winning Classified Ads
Are you currently running classified ads with little to no response? If so then you may benefit from - Best Ways To Market Your Product
Marketing the products properly to improve the sales rates is very important in any kind of business - Find The Best Digital Printing Services Company
Aside from price considerations, other aspects you need to look into include the company's turnaroun - Choosing Eco-friendly Designs For A Kitchen Cabinet - What Are The Advantages?
You may like the idea of having a bamboo kitchen cabinet if you have an environmentally friendly att - Choosing A Kitchen Cabinet - What You Need To Pay Attention Before Buying
You can turn you kitchen, which is the most often used place in your home, more appealing by install - Supply Promotional Bags To Extend Your Client Base
Although plastic shopping bags and tote bags are the most liked variety, it is worth noting that the
Most viewed articles in this category:
- Color Psychology - Logo Design
When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our - Phonewords - 13, 1300 And 1800 Numbers As Marketing Tools
In the Concise Oxford Dictionary, image is described as "the character or reputation of a person or - How My Father Treated His High Blood Pressure Naturally?
My Father treated his high blood pressure problem in a natural way recently, without any doctor's tr - The Secret to Effective Business Card Marketing
Marketing a business may come in different forms. You may opt for print advertising or cash in on th - Putting Junkmail to Good Use in Your Company
The junkmail that you receive is just tipping over with treasure for you to use in your company. It - Create A Natural Looking Stone Wall With Joint Compound And A Stencil
Interior stone walls are expensive, tedious to install, and needless to say; a back breaking experie - Eyes Wide on the Internet
How could I get tired of advertising seminars or conferences? Not only can I count on scoring - Sports Betting Online
Online betting is just another rapidly growing diversion in the visual community. You will bet on th - Custom Banners Have the Power to Convince Target Audience
Are you eager to inform the masses about your new launch? It is quite obvious that you would really - Quartz Infrared Heaters: What's Not To Like?
In case you haven't heard, quartz infrared heaters are the "hot" item this heating season. Although
