With one in four American adults having visited a spa, according to the International SPA Association (ISPA), the spa experience plays a significant role in today's culture. The association has even identified that some consumers consider spa visits as a necessary entitlement. In fact, more than one in 10 spa-goers view their spa visits as a part of a larger health and wellness lifestyle. Many use their spa experience to relieve and reduce stress, soothe aching muscles, and for mental and emotional health.

Following the leading of today's spa enthusiasts, SpaFinder is committed to stimulating the growth of the spa industry by connecting consumers and providers. Their Spa Experience Festivals have been especially effective in reaching that mission by bringing together spa lifestyle companies and spa goers for two days of one-on-one interaction. Its successful fall event in New York City drew thousands of consumers to the city's Grand Central Terminal, where exhibits, demonstrations, and treatments utilizing elements such as mineral essential treatments were provided by more than 50 of the world's leading spas and spa beauty companies.

Given the high turnout rate for these events, plans are underway to expand Spa Experience Aspen into a two-day festival following the success of last year's inaugural event in which more than 2,500 spa enthusiasts were drawn to downtown Aspen, Colorado. This year, spa goers in or near Aspen, will attend Spa Experience Aspen to experience cutting-edge pampering. The festival will feature twice the number of exhibitors compared to last year's event.

Held in downtown Aspen, August 9-10, 2008, Spa Experience Aspen is open free to the public. The event exposes thousands of consumers to the latest trends and suppliers in the spa industry representing elements in spa travel, wellness, beauty, and much more. Top spa destinations and lifestyle brands will feature signature treatments, demonstrations, giveaways, and spa cuisine from leading spa industry chefs.

While perusing the festival's many offerings, guests may enjoy free treatments, sample delicious and healthy dishes, and dream of exciting spa destinations to add to their vacation plans in the coming year.

For the first time, Spa Experience Aspen will also be offering VIP Passes and Travel Packages, which will provide exclusive benefits to the festival, such as early access to the event, special discounts from exhibitors and local retailers, as well as lodging and travel discounts.

Spa aficianados and novices alike will enjoy the opportunity to experience information about the benefits of the spa experience. After all, spas play a major role in today's healthy trends and help keep people refreshed and centered. Vendors also enjoy the opportunity to connect with new customers and educate them on the benefits of incorporating spa visits into their healthy routines. Indeed, Spa Experience Aspen representatives have commented about the power of vendors utilizing the event as part of their overall marketing efforts to attract new customers. Top-rated spas see the value and are getting in on the action with high hopes to grow their business.

With this successful event on the horizon in August 2008, details for 2009's The Spa Experience event should also be available in the near future.