That's What Makes Media Magic
What truly makes this process magical is that when you appear in the media, regardless of how big or how small the outlet, you never know who's going to see it or what opportunity is going to come your way because of it. A local Los Angeles-based newspaper once ran a story on my company, which elicited almost no response. I was a bit disappointed, but it was a great article and made for a wonderful tear sheet to use in my media package. A few weeks later I received a call from an author in Florida who had been sent a copy of the article and wanted to hire us. Florida? In three weeks I had not received one call from the Los Angeles area in response to the article, and here I was receiving a call from Florida. Apparently a friend of the author, who lives in Southern California, had seen the piece and mailed it to her. The author explained that the article, which focused on my firm's ability to place clients on national talk shows, interested her. Her book was about to be published, and she wanted to appear in the national media, especially talk shows. She signed with us, and we were able to launch a very successful campaign for her. Our relationship with the author led to a relationship with her publishing company, which resulted in us working with other authors they represented. So, even though, the article only brought us one phone call, that one call was a great one. Because of that one piece, we developed a working relationship not only with the author, but with her publisher. The article also served as a great tear sheet which I can send to other media outlets as well as to prospective clients. So look at the big picture when viewing your public relations campaign. You never know who is going to see or read a particular story, and if you don't do the interviews and utilize your press, you never will.
Copyright © Anthony Mora 2008
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www.AnthonyMora.com
Related Tags: marketing, internet marketing, advertising, public relations, business, advice, pr, media relations, media training, staying on course, public relations campaign
Anthony Mora began his media career as a freelance journalist for such
publications as Us, Rolling Stone and other local and national
publications. He served as editor-in-chief of two Los Angeles-based
entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.
In 1990, Anthony formed Anthony Mora Communications, Inc. a Los
Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.
Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, "Spin to Win" can be utilized by heads of major corporations, small business owners, and entrepreneurs.
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