Don't Make the Same Mistake Most Other Internet Marketers Do!


by Richard Taylor - Date: 2008-08-28 - Word Count: 803 Share This!

I guess because you're reading this article you're interested in making money online with Internet Marketing.

Could it also be that you've already invested a lot of time and effort into online marketing without much success.

Am I right? I bet I am!

Internet marketing can be so frustrating. You find other marketers eaning huge amounts of cash month after month, and yet you find it hard to make more than a few measly dollars from all or the time you put in.

This leads us on to the next question.

What are you doing wrong?

Well the clue is in the second sentence in this article! Can you figure it out before we move on?

No? Well let me explain.

You're not making a lot of money in return for the effort you're investing, that's the problem. The mistake you're making is that you're investing too much of the wrong commodity and too little of the right commodity!

To make it big, and I mean massive, you've got to start investing more cash and less of your own time on the routine tasks. Think about this statement for a while.

If you were starting an offline business, you wouldn't expect to make a million dollars without putting in a significant capital investment to buy assets and market your products. You wouldn't expect to make a million dollars in a real world business without employing other people to help you achieve it.

Do you see where I'm coming from?

I'll be honest, it's only recently that the penny has dropped with me too. I'm as guilty as the next man, here's an example of what I mean:

On many occasions I've sat for an hour or two writing an article, then spent another 20 minutes submitting it to two or three article directories. Typically the articles never received more than a handful of page views and very few click throughs!

Two hours well spent? I don't think so! So what should I have done?

Well it's not rocket science really. I should have spent my valuable time as follows:

- researching which existing articles in the niche written by other authors to see which achieved great page views

- used the research to write a list of 20 article titles based around the high traffic titles

- outsourced the writing of 20 articles based on those titles

- uploaded them to hundreds of directories and ezines using paid distribution services

In scenario two, my 2 hours of time gets me thousands of inbound links from high traffic generating articles, links that will bring me hundreds of visitors month after month for quite a long time. Those hundreds of targeted visitors should make me hundreds or thousands of dollars, all for an outlay of say $200! And this is just one example of many.

It sounds obvious doesn't it? But how many of us shy away from spending $200 because it sounds a lot for a task we can do ourselves for free? The problem is by doing everything yourself you're not making a lot of money, you're sub consciously conditioning yourself to accept poor results, and as a result you won't spend the $200 because in reality you don't believe you'll see a huge return. The real reality is that you will, but you need to force yourself to change your mindset and become less risk adverse.

Millionaires take risks and leverage the efforts of others. If you want to be rich, you need to do the same!

Let's go back to the offline business scenario. I've had a number of offline businesses. In each case I've invested thousands of dollars initially. I've also produced business plans and strategies up front that include financial budgets and forecasts. Have I done the same for my online marketing business? Have you?

Whether you're looking to make a lot of money from an online or offline business, the same principles apply. The more cash you invest the higher the rewards you see will be. The more you leverage the time and skills of others, the more money you'll make.

Let me put this seed in your mind.

Just suppose you stopped what you're doing with online marketing right now and started again with the following budget. $1,000 to spend immediately on software tools to automate your routine tasks, and a further $500 per month to spend on outsourced activities such as content creation, copywriting and link generation. At the end of your first year, you will have invested $7,000. What will it have bought you?

With the best services, you'll soon have tons of pages, tons of links and tons of traffic!

As well as the traffic, when you have a large list, you'll find it a lot easier to recruit JV partners, which will also boost your sales and traffic!

So take my advice and learn from my mistakes. Find some cash to invest, set yourself a plan and get yourself a millionaire mindset!


Related Tags: internet marketing, viral marketing, online marketing, outsourcing, web traffic, viral traffic

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