The Amazing Small Business Marketing Resource
Why do I say this? Well, let's look at the advantages of writing your own marketing plan.
a) Marketing is the only thing that drives income to you.
b) It forces you to step outside of the day to day running of the business to consider the bigger picture - your bigger picture.
c) It requires you to take a critical look at your business and to consider how things could be leveraged to achieve better results.
d) You can examine your current marketing efforts and evaluate their effectiveness.
e) You can put the systems in place, or adjust existing systems, to track progress against your business goals.
This is a huge advantage to any small business owner. It is common knowledge that most small businesses fail within the first 3 years of operation, mostly because too much attention is paid to working IN the business, rather than ON the business.
By taking time to write your own marketing plan, you will be spending structured time working on your business, which will be of enormous benefit to you.
What else can this small business marketing resource do for your business?
Well, in reality, a marketing plan is one of the few tools available to any business that can actually generate you income, as opposed to saving on expenses, which is what the vast majority of business tools offer.
A marketing plan also provides you with focus and helps in your decision making when confronted by a number of choices.
If you have done the work when drawing up your marketing plan, all you need to do is measure each choice against your marketing plan objectives and decide whether it fits in with your goals and budget or not - decision made!
It should be clear by now that a marketing plan, written by you for your business, is so much more than just a plan.
It really is the best small business marketing resource you can invest in.
Related Tags: marketing plan, small business marketing resource, marketing tool
Dianne Perrett is an international marketing consultant. Click on the link for a free introduction to the best small business marketing resource you can ever invest in.
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