Pay Per Click or Seo: Which is a Better Sem Tool
Talking about pay per click verses search engine optimization. The former is a paid service where you pay the search engines in order to attain the desired ranks in the search engines, where as the search engine optimization techniques are free services which is used by almost ever website in order to get it self indexed in the search engines.
While moving ahead to distinguish one from another, it is important to mention before hand that the two services are extremely different from one another. Though they deliver the same results and appear in the same platform, it is important to let you know that the two search engine marketing services are extremely different from one another. Any business that is planning to indulge in these services must know the merits and demerits before venturing into them.
Lets begin with Search Engine Optimization services. Even though you are using Pay Per Click services for your website promotion it is advised that you should never stop your SEO processes. Organic search engine optimization is not only a free service but it is also a permanent and a foundation stone for your website. A website that is promoted on the search engines through organic services is secure there and shall never go away provided it is de-listed or removed intentionally.
The only issue about search engine optimization is that they are slow. Since SEO involves the search engine crawlers to crawl through them, it takes a comparatively longer time in indexing the websites where a pay per click add can show results in days, the SEO results take a month to show results. But once they have indexed them, it is there for ever.
Moving now to Pay Per Click campaigns, they are easy, effective and fast search engine marketing tools. All you need to do is bid on your most preferred keywords of your website and then enjoy the position that you desired. You will have to pay a pre-set amount to the search engines every time a click is generated from the site. This is a more preferred form of search engine marketing for the simple reason that its results are quick. Your website will be visible in the desired position as soon as you have registered to the campaign and no sooner your accounts begin to be credited. Meaning click begin generating.
The drawback of pay per click campaigns is that they are not permanent. They provide results only until the account is running. As soon as the account reaches its due date, the website does not exist any where in the search engine.
As a matter of fact it is difficult to state which of the techniques is better than the other. The best way to go about it would be to divide your search engine marketing process between both of them so that you keep getting the best of both every time.
Related Tags: pay per click, ppc advertising, ppc campaign, ppc management, paid search, ppc services, ppc advertising agency, array pay per click services, array pay per click campaign
Naman Jain is an Internet marketing professional, Presently working with Rupiz Media, one of the leading Internet marketing company, providing Search engine marketing services, ecommerce website design and web development solutions as well.Your Article Search Directory : Find in Articles
Recent articles in this category:
- How To Use Pay Per Click (ppc) To Do Fast & Easy Marketing Research That Guarantees Results
Although you may be extremely active in your search engine marketing, it's a good bet that you still
- Finally - A Top Secret Way You Can Get Google™ Adwords Pay-per-clicks Free
A new breakthrough secret is all you now need in order to get your Google™ AdWords pay-per-clicks FR
- Pay Per Click Advertising - Can You Make Money Online With It?
With PPC competition getting tougher and advertising costs getting higher, you may be wondering if y
- Pay Per Click Advertising - What Is It? And How Can It Help You Make Money Online?
What is PPC (Pay-Per-Click) Advertising?PPC advertising is a very popular method to generate targete
- What Is Pay Per Click Advertising And Google Adwords?
Pay-Per-Click (PPC) Advertising is a very popular way of getting instant targeted traffic to your we
- Pay Per Click Advertising - What Are The Pros & Cons?
PPC advertising is a great way to get targeted traffic to your website instantly. This beats having
- 3 Ways To Get Traffic To Your Google Adsense Focused Website
With googe adsense, alot of new beginners are frustrated by their lack of earnings. This is because
- Tips For Getting Traffic & Testing Your Google Adsense Themed Site
If you currently have google adsense on your website but aren't earning as much money as you would l
- Why You Should Create A Google Adsense Niche Focused Website
To earn a nice income with google adsense, you will want to have a good content-rich website. You do
- Quick Cash Concept Bonus - Quality Display Image Ad Marketing
One of the most effective tactics of marketing your business on the web is through the use of banner
Most viewed articles in this category:
- What Is Click Fraud?
If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld
- Adwords Miracle - Bible To Passive Financial Freedom In 2007
I have read over and over and seen post made on forums, asking if it where possible to make more mon
- Is Google Adwords a Scam?
A lot of advertisers have lost money with Adwords. If you visit the forums you can come across a lot
- Google Adwords Profits
Adwords has become such a great place to pull in sales. The biggest advantage of Adwords is speed. Y
- Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finall
- Google Adsense Money Making Tips & Tricks
If you are new to Adsense (Google's affiliate program were you place their ads on your site and they
- Traditional PPC Affiliate Programs
Due to the popularity of contextual advertising, webmasters often forget the traditional affiliate p
- Adwords Basic Tips
Google Adwords is one of the most widely used programs to drive traffic to your website. But if you'
- Index of Riches: Ad Section Targeting for Adsense Publishers
The World Wide Web is an increasingly crowded, noisy market, filled with people promising everything
- Learn My Adsense System For Adsense Profits
I don't know about you, but I am sick and tired of only making a couple of dollars per day from Adse