So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why?



Seeing as how your attention was drawn to this free information you are probably own a website or are involved in some type of internet marketing.



While most sites see drastic reductions of traffic from May to August, certain summer-oriented sites tend to be protected from the summer burn. May, June and July kick off the blockbuster movie season, drawing millions of visitors to Cinema sites. According to movietickets.com, traffic to their site rose 66% to 600,000 visitors and Twentieth Century Fox Film reported that web site traffic jumped 26% to 372,000 visitors. For the lucky few online Cinema sites, summer�s heat fires up traffic.



Buy traffic - There is one fast way to deliver traffic by the thousands to your website within 24 hours. Buy traffic from traffic brokers. Most traffic brokers show your website as a full page pop-under without the internet explorer bar on selected type of geo targeting and category.



Traffic Building - Understanding the basics





So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why?



It is easy to forget that the key aim of any web marketer is to attract visitors. They must not only bring in the visitors, but also keep them there, and encourage them to return on a regular basis. It doesn't matter how good your site is, if nobody visits!



There are many myths surrounding the art of traffic generation, often created by unscrupulous web marketers who claim they can 'double your site traffic for just $99 per month' or 'submit your site to 1000 search engines and watch your traffic grow'. Such bogus claims should be ignored if you are serious about traffic.

In reality, building site traffic is far simpler than you may think, and inexpensive. In fact, you can build a sizeable community for your site at no great cost.





Configuration of your web pages



Time spent configuring the code in each of your web pages prior to search engine submission will pay dividends in the long run. Not only should the META TAGS in each page be optimised for each key search engine, but care an attention should be paid to the ratio of 'keywords' to page content, and the use of 'ALT' and 'Header' tags for example. Search engines use complex algorithms to determine how high your pages should rank for the keywords you specify in the underlying code. Good code configuration will lead to good traffic.



Submission to search engines and indexes



There may well be over 1000 search engines and indexes on the internet. However, there are only a dozen engines with any real clout. Google and Yahoo dominate the web in terms of traffic, followed by a raft of medium sized search engines. Ignore the ads claiming to 'boost your site traffic'. Just concentrate on these key sites (most importantly, Google), and submit to the smaller sites if you have time.




You want the right visitors for your product or service, not random visitors. It is worth exchanging links with sites with a similar theme to your own. You won't lose traffic, if your exchanged links are bringing the same amount (or more) back to your own site.

Quality Incoming Links - Having a number of incoming links from reputable websites in the same topic area of your website is crucial. Having links from sites with Page Rank 3 or greater, will help your search engine rankings enormously.




We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.




Similar to browsers who walk into the high street shops to "Touch and Feel" the merchandise.






Reciprocal links / Link Popularity



Not only will links to your site from others increase your ranking on some search engines, but also they will ensure a constant stream of targetted traffic to your site. You want the right visitors for your product or service, not random visitors. It is worth exchanging links with sites with a similar theme to your own. You won't lose traffic, if your exchanged links are bringing the same amount (or more) back to your own site. More importantly however, Google measures your site's "link popularity" (the number of sites which link to yours) to determine its page ranking, so effort in this area is essential. The more relevant these links are to the content of your own site offering, the better. Also ensure your site is well linked together, since internal links also count towards your site's Google Pagerank.



Maintaining your traffic



Traffic building is not a one off process. It is a permanent activity. Search engines may drop your pages when they re-index (which happens periodically), or may not index your pages at all during busy times. Search engine submission should be an ongoing activity, with each page resubmitted on a monthly basis, as a general guideline. If your pages do not rank highly first time, you will need to revisit the source code in under performing pages, and resubmit.
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These initial steps deal with the physical process of initial traffic generation. Following these steps will bring you visitors, then it is up to you to keep them coming back for more. Good site content, structure and positioning are key to building a lasting web community.



Do not make the mistake of including the URL of your internet opportunity on each and every manual traffic exchange you are participating....instead...use some of your traffic exchange affiliate links to derive the benefits of residual traffic in the long run.
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The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something.



Exchanges that have more content also generate a higher pagerank, and therefore more traffic, and increased memberships. The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn't always better.



Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!